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2014 Scion tC

Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup - myself included. I was once the proud owner of a 2006 xB, and though the box-on-wheels wasn't really a proper enthusiast machine by any means, I loved its unique driving dynamics, clever packaging and fresh style.
Following those two hatches, Scion released its tC coupe - a modestly sporty little thing that stayed true to the brand's core values of being affordable, neat-looking and endlessly customizable. People really dug the first-generation tC, and with good reason - it offered a bit more personality than a comparable Honda Civic Coupe, effectively the only other two-door compact then on the market from Japan. And for folks who wanted a sporty, low-cost two-door, the tC was a pretty decent buy.
But then Scion changed. The xA was killed and the comparatively frumpy xD bowed as its replacement. The xB was totally renewed, but it got bigger, heavier and less attractive in the process. And then after a few years of standing idle (will we ever see xD/xB replacements?), Toyota birthed the Scion FR-S - a properly sporty, enthusiast-minded rear-drive coupe created with the help of Subaru. I really dig the FR-S - if I had to buy something from the Toyota/Lexus/Scion stable, it's easily the car I'd want. But by offering a properly good two-door package with its new coupe, where has that left the older, front-drive tC?

Production Toyota C-HR to debut in Geneva, has hybrid engine

Toyota now officially confirms earlier reports that the C-HR crossover concept (above) will debut at the Geneva Motor Show in March. The CUV will also be available a European-made hybrid powertrain, but the company won't yet say whether that will be the only engine option. "We are entering the C-segment crossover market with a fantastic product and with a hybrid powertrain from the start," Johan van Zyl, Toyota Motor Europe president and CEO, said. At least for Europe, the company will build the production C-HR at its factory in Turkey. The automaker originally planned the C-HR for the US as a Scion model and even displayed the concept that way at the 2015 Los Angeles Auto Show. However, the brand's demise means the crossover now gets to be a full Toyota product here. The five-door CUV rides on the Toyota New Global Architecture, but test vehicles keep the production version's styling hidden under heavy camouflage. The final vehicle reportedly looks like the concept, though. On this side of the pond, the C-HR will compete against compact crossovers like the Honda HR-V and Jeep Renegade. View 13 Photos Related Video: Toyota Motor Europe confirms European production for future crossover based on C-HR concept Future crossover to be built at Toyota Motor Manufacturing Turkey alongside Corolla, Verso New generation hybrid engine to be manufactured at Toyota Motor Manufacturing, UK in Deeside, Wales Brussels, Belgium - Ahead of the presentation of the highly anticipated production version of the C-HR concept at the Geneva Motor Show in early March, Toyota Motor Europe (TME) shared today its production plans for the model in Europe. The vehicle will be built at Toyota Motor Manufacturing, Turkey (TMMT) in Sakarya, Turkey, in what marks the first time a hybrid-powered vehicle will be produced in the country. This will be TME's third plant to produce hybrid vehicles in the Europe region, after Toyota Motor Manufacturing UK in Burnaston, Derbyshire (Auris Hybrid and Auris Touring Sport Hybrid) and Toyota Motor Manufacturing France (Yaris Hybrid). TME also announced that the hybrid engine for the crossover is to be produced at Toyota Motor Manufacturing UK's engine plant in Deeside, Wales. The production destination for the vehicles will be greater Europe and regions outside Europe. Individual export countries are being considered at this time.

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."