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2016 Scion iA First Drive

Leading up to our first test of the 2016 Scion iA, we're actually really excited to drive it. A string of "if A, then B" logic tells us this car ought to be pretty good. We drove the new Mazda CX-3 and loved it. The CX-3 is based on the Mazda2 platform. The Scion iA is a rebadged Mazda2, built in Mexico as part of Toyota and Mazda's joint venture. Following that line of thought, we should like this Scion a lot. And we do – mostly. Parts of the Scion iA experience feel a lot more Toyota than Mazda. Scion executives tell us that Toyota had a lot of influence in the engineering of the Mazda2, since in addition to being the iA in the US, the car will be sold as the Yaris in other markets. Unfortunately, that Toyota-ness comes through in the driving dynamics. The iA uses Mazda's 1.5-liter Skyactiv-G four-cylinder engine with 106 horsepower at 6,000 rpm and 103 pound-feet of torque at 4,000 rpm. On the canyon roads near Malibu, CA, we're putting pedal to the metal; uphill acceleration is unsurprisingly poor for a car with meager output numbers like these. Around town, 106 hp and 103 lb-ft is perfectly fine for the 2,385-pound iA. And it allows the car to return impressive EPA-estimated fuel economy numbers of 33 miles per gallon city, 42 mpg highway, and 37 mpg combined with the six-speed automatic transmission. Should you choose the six-speed manual, those numbers only drop to 31, 41, and 35, respectively. The six-speed stick is all Mazda, and we love it. You should choose the manual, by the way. The six-speed stick is all Mazda, and we love it. Gear throws are short and snappy, and the clutch has a nice weight and crisp action. Driving the manual iA back to back with the six-speed iM really points out that Mazda makes a far better manual transmission than Toyota. Great gearbox aside, on these canyon roads, we're feeling a bit let down. Never mind the acceleration issues, the iA just doesn't feel like a Mazda in the turns. Credit where credit's due: the steering is really nice, with a solid feeling on center and crisp turn-in and lots of feedback throughout the entire range of motion. But we're remembering the solid, planted feeling the CX-3 exhibited when we hustled it along the mountain roads of Arizona. And we aren't feeling it here in the Scion iA.

Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

2016 Scion iM First Drive

The 2016 Scion iM can't launch soon enough. It's a fully competitive, well-rounded hatchback. It's functional. It's cute. And it's priced under $20,000. But perhaps more importantly, the iM represents a big breath of life into the increasingly less relevant Scion brand. In 2006, Scion moved 173,034 cars in the United States with only three models – the xA, xB, and tC. Fast forward to 2014, Scion moved just 58,009 units in our market, and that's with a five-car lineup. Yes, the original, boxy xB posted better sales numbers all by itself in 2006 than the entire Scion range did in 2014. Midway through 2015, the situation is worse. Scion sold 21,093 units through the end of May, compared to 26,024 during the same period in 2014. The iQ is dead. The xB and xD are on their way out. Now more than ever, Scion desperately needs fresh metal in its showrooms. Enter the iM and, to a lesser extent, the 2016 iA sedan that arrives at the same time. The iM is a more conventional Scion. But that's a good thing. The automaker recognizes that it needs cars that more appropriately play in the mainstream in order to attract a broader spectrum of customers. As such, the iM is sized to fit in with other C-segment hatchbacks. At 170.5 inches long, 69.3 inches wide, and 55.3 inches tall the Scion is longer than a Volkswagen Golf, but slightly narrower and shorter. Scion loads the iM up with a good amount of standard equipment. Like Scion's past offerings, the car only comes one way. Every iM starts as the car you see here (well, except for color), with 17-inch wheels and a body kit that's more sporty than conservative. It looks tacked-on, though – think last-generation Corolla S. Still, on the road, the iM is handsome, and looks good in brighter, more vibrant colors. It's not as sculpted or pretty as a Mazda3 or Ford Focus, but the iM isn't a bland, uninspired two-box shape. And if it looks familiar to your eyes, that's because it already exists as the Toyota Auris overseas. With only one spec on offer, Scion loads the iM up with a good amount of standard equipment. Every iM rolls off the line with dual-zone, automatic climate control, auto-on/off headlamps, and a seven-inch touchscreen display for the Pioneer audio and Toyota Entune-based infotainment system. That's all well and good, but it also means there are no major upgrades available. You can't get a sunroof or xenon headlamps. Same goes for leather upholstery. Don't even think about heated seats.