2009 Scion Tc Base Coupe 2-door 2.4l on 2040-cars

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Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."

Scion gets weird with '70s-inspired xB and Slayer tC at SEMA

Scion certainly isn't afraid of taking a step into the bizarre at this year's SEMA Show, with at least two concepts that are probably the last thing you would expect from the brand.
First, the company is taking a step back into the 1970s heyday of custom vans with the Scion x Riley Hawk Skate Tour xB seen above. It's painted in an eye-popping shade of orange with an oh-so-retro white, yellow and card red stripe running down both sides. The fenders are connected by a streak of brown, and there's a pop-up skateboard holder on the roof in a matching color scheme to the rest of the body. The Cragar-look wheels trimmed in raised white letter tires and the throwback mirrors really sell the period look. The interior is similarly decked out in disco-era touches like shag carpeting, woodgrain trim and brown leather. In a nod towards the modern, there's a Pioneer media center in the back.
If the xB is too sunshine-feel-good for your style, then the Scion x Slayer Mobile Amp tC goes for an angrier vibe, with inspiration from the heavy metal band Slayer. The exterior is inky black with airbrushed skulls running over each side and the band's crossed-swords emblem on the hood. The motif is carried to the wheels with their blade-shaped spokes. When the custom's suicide doors open, you find a massive Pioneer sound system with a tower of speakers inside that should be loud enough to deafen anyone tempted to turn it up to 11.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.