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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Scion tC changes, barely, for 2016

The Scion iA and iM have cornered the recent headlines, but for now the tC remains the brand's milk and honey. Upgrades for the 2016 model are sprinkled throughout the cabin, from tiny tweaks like silver door handles inside to the leather shift knob, which is currently a $99 option. Scion touts the seven-inch Pioneer touchscreen Display Audio that's standard on base models, but that comes in the current tC. The head unit includes convenience features such as Bluetooth and voice recognition. A smart key and pushbutton start also get in the press release, but they, too, are standard features on the 2015 model. What can look forward to is a rear windshield wiper as standard fit. Prices for both manual and automatic have gone up slightly. The six-speed manual will start at $19,385, the six-speed automatic at $20,535, both prices a $175 increase compared to the present models. Destination and handling will throw another $770 onto that. You'll find a few photos above and a press release below with a bit more information. Related Video: 2016 Scion tC Upgrades Make for Alluring Touring TORRANCE, Calif., (July 16, 2015) – Scion's top seller, the tC sports coupe, adds new sound, smarts and swishes as it enters the 2016 model year. A new standard audio system, a host of upgraded interior features including a Smart Key with push-button start, and the addition of a standard rear windshield wiper add to the fun and functionality of the tC. The 2016 tC retains its thrill-to-value proposition with a Manufacturer's Suggested Retail Price (MSRP) of $19,385 for the six-speed manual transmission and $20,535 for the six-speed automatic with paddle shifters and Dynamic Rev Management®. This price excludes a delivery, processing and handling (DPH) fee of $795. The new standard audio system features a large 7-inch Pioneer® touchscreen Display Audio system with AM/FM/HD radio™, voice recognition, Bluetooth® hands-free and streaming audio, and the Aha™ app which provides access to 100,000 Internet radio options. Also new to the interior of the tC are new silver interior door handles, a new center console tray cover and a leather-wrapped shift knob. The 2016 tC will be available in dealerships starting in August.

Consumer Reports says these are the worst new cars of 2014

Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.