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2016 Scion iA shows its face, for better or worse, in New York [w/video]

We have a theory that, among auto designers, there's something resembling Stockholm Syndrome. Designers spend so many hours looking at a single product that, after awhile, they can't help but fall in love with it, regardless of how bad it may look to everyone else. That might explain the appearance of the Scion iA, which while largely similar to the handsome Mazda2, replaces that car's attractive five-pointed grille with what could be described as a gaping maw. Fortunately, it's only the Scion grille that really causes any offense. The parts of the iA that have been left to Mazda designers are, as we said, rather handsome. That includes both the attractive rear and the Kodo-derived lines found in the tiny sedan's profile. The cabin, meanwhile, is well outfitted with standard equipment, including a seven-inch touchscreen display. Plastic is the dominant material, although the overall layout is logical and mostly attractive. Have a look at our live gallery of images of Scion's first-ever four-door sedan. Sports Sedan that Shouts Success All-New 2016 Scion iA Rolls Into New York With a Trunk - Brand's first-ever sedan with dramatically sporty look and agile moves - Estimated MSRP in the $16,000-range for well-equipped mono-spec model • High-spirited 1.5-liter engine; estimated 42 MPG highway - Choice of 6-speed stick shift or 6-speed automatic - Standard Low-speed Pre-collision safety system - Roomy cabin with premium amenities - 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it's also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That's for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. "Dramatic" could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines "entry level." Call the design "class above," a term that applies throughout the car.

Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.

Scion C-HR Concept looks sharp at LA Auto Show

The Scion C-HR concept was shown off as a Toyota concept last year at the Paris Motor Show, and we've been told it will show up at next year's Geneva Motor Show in production form. In the transition from a Toyota to a US-focused Scion, though, it's been saddled with a regrettable piece of marketing-speak: the press release says the C-HR concept was designed for "yuccies." That's an acronym describing 'young, urban creatives,' and it should go away. The C-HR is at the LA Auto Show, however, a visually fascinating concept that we're looking forward to seeing in production form; it could be good, or it could be meh. The C-HR stands for "Compact size and High Ride height," partly an effect of 21-inch wheels, and Scion says it will combine "supreme functionality" and "sporty performance" under that "polarizing" skin. We don't know much more than that about it now, save that its purpose is to be "a fantastic urban driving car." The press release below has lots of adjectives to help you imagine what that means; apparently, if you like cutting boards with grid lines and "earthy, modern terrariums," this will be for you. Related Video: Scion's Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR concept began their research, they were told by young urban creative customers, "Polarizing is ok. Boring is not." That sentiment was evident today as the Scion C-HR concept had its World Debut at the Los Angeles Auto Show. With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR concept is much like Scion's customer in that it strives to stand out from the crowd. "Scion is known for doing things differently, and maybe even being a little weird," said Scion Vice President Andrew Gilleland. "This C-HR concept embraces that idea and wears it like a badge of honor. We couldn't be more excited to add the production version to our line-up." The C-HR concept is named for its Compact size and High Ride height. With five doors and a hatch for supreme functionality, it's the perfect vehicle for "yuccies," the young urban creatives who inspired the design. These customers put an emphasis on great design and wanted something distinctive, sophisticated, passionate and clean. They viewed most SUVs as too boring and wanted something for their urban lifestyle that sparked emotion.