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2016 Scion iA shows its face, for better or worse, in New York [w/video]

We have a theory that, among auto designers, there's something resembling Stockholm Syndrome. Designers spend so many hours looking at a single product that, after awhile, they can't help but fall in love with it, regardless of how bad it may look to everyone else. That might explain the appearance of the Scion iA, which while largely similar to the handsome Mazda2, replaces that car's attractive five-pointed grille with what could be described as a gaping maw. Fortunately, it's only the Scion grille that really causes any offense. The parts of the iA that have been left to Mazda designers are, as we said, rather handsome. That includes both the attractive rear and the Kodo-derived lines found in the tiny sedan's profile. The cabin, meanwhile, is well outfitted with standard equipment, including a seven-inch touchscreen display. Plastic is the dominant material, although the overall layout is logical and mostly attractive. Have a look at our live gallery of images of Scion's first-ever four-door sedan. Sports Sedan that Shouts Success All-New 2016 Scion iA Rolls Into New York With a Trunk - Brand's first-ever sedan with dramatically sporty look and agile moves - Estimated MSRP in the $16,000-range for well-equipped mono-spec model • High-spirited 1.5-liter engine; estimated 42 MPG highway - Choice of 6-speed stick shift or 6-speed automatic - Standard Low-speed Pre-collision safety system - Roomy cabin with premium amenities - 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it's also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That's for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. "Dramatic" could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines "entry level." Call the design "class above," a term that applies throughout the car.

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

2016 Scion iA arrives with price tag 'in the $16,000 range'

The adorkable iA, Scion's first sedan, is likely to appeal to a number of customers who value efficiency, affordability and equipment. And because the iA is essentially a rebadged Mazda2 there should be some pep in this little guy's step. If you're wondering why Mazda would build a car for Toyota, volume is a big reason. 1,003 Toyota dealers have a Scion store, more than one-and-a-half times as many franchises as Mazda, and that translates into higher production numbers. Ignoring the rather tragic grille, the rest of the iA is actually a handsome little four-door, which makes sense, considering the amount of Mazda blood coursing through its veins. One need only compare the shots of the Scion, shown above, and the leaked images of the Thai-market 2 sedan to see the similarity. The headlights and taillights are identical in shape and similar in overall design, while both cars share Mazda's expressive Kodo character lines in the profile. While the 2 is cute and brawny, the iA looks a little sullen, with its catfish-mouth grille drooping low in front of the sloping hood. It's a similar story in the cabin, where Mazda's work is plain to see. The dash is crowned by an ample, standard seven-inch display, which is in turn controlled by either touch or the excellent dial-and-buttons input also found in the Mazda3 and Mazda6. Toyota's Entune system is conspicuous by its absence. A trio of knobs control the HVAC system, while a section of faux leather, complete with stitching, separates the tactile controls from the main display. The instrument cluster is home to a single binnacle, housing the speedometer. A pair of secondary displays feature a tachometer and other ancillary information. Considering that the interior and exterior are almost unchanged from the Mazda2, it's no surprise that the 1.5-liter four-cylinder is also common to both cars. In the iA the lump under the hood makes 106 horsepower, while the Euro-market 2 comes in three flavors – 75 horsepower, 95 hp and 115 hp (with the i-ELOOP system). The 1.5 is paired with either a six-speed manual or a six-speed automatic. Following the theme, the iA's chassis is largely identical to the new 2's. The front suspension is of the MacPherson strut variety, while a torsion-beam axle sits out back with rear drum brakes. The steering assist is electric, which contributes at least partially to the 33-mile-per-gallon city rating and 42-mpg highway.