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Scion FR-S Release Series 2.0 offers subtle sophistication

The 2016 Detroit Auto Show offers a chance to get a closer look at Scion's subdued FR-S Release Series 2.0. Toyota's youth-oriented branch is experimenting with a slightly more luxurious take on the FR-S. Just 1,000 examples will be made. The Release Series 1.0 showed Scion leaning heavily on the FR-S' sporty image with bright yellow paint, a lowered suspension, and quad exhaust outlets, but the 2.0 takes the opposite approach. The exterior wears a subtle body kit that features a discreet front lip and trunk lid spoiler. A nondescript light beige color called Lunar Storm isn't particularly notable, but at least the black 17-inch wheels lend a little aggressiveness. Inside, Scion keeps drivers warm and holds them tight in heated seats with upholstery that combines black Alcantara and light brown leather. The trim for the steering wheel, door panels, and much of the stitching matches this motif. The Release Series 2.0 also comes with luxury features like push-button start, dual-zone climate control, and HID headlights. Check out the limited FR-S in our gallery above. Prices for the Release Series 2.0 start at $30,305 (after $795 destination) with the six-speed manual or $31,405 for the automatic. SCION PAIRS SPORTS AND STYLE FOR 2016 FR-S RELEASE SERIES 2.0 TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it's the most elusive and exclusive Scion Release Series yet. The interior creates the lap of luxury with heated seats in black Alcantara and leather with camel-colored accents. The same black and camel theme continues to the leather-trimmed steering wheel while the shift knob and parking brake lever are covered in black leather. Camel trim also appears on the door armrest and the upper door trim while the center armrest and knee pads are black. Camel accent stitching is prominent throughout the interior and embroidered on the dash insert is the release series badge, sequentially numbered from 1 to 1000. Additional luxury features include Smart key with push-button start, dual-zone automatic climate control and HID headlamps with LED daylight running lamps. On the outside, the Release Series 2.0 will make a statement with Lunar Storm paint and 17-inch forged alloy wheels.

Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0.
As the first Release Series FR-S (the aging xB is debuting its tenth alongside it), this special edition has been spruced up by Toyota Racing Development with a series of visual and aerodynamic enhancements to give the FR-S a bit of extra edge. Included in the Release Series 1.0 is an upgraded aero kit, an exhaust tip for every cylinder in the engine (that makes four, folks), and a lowered suspension with TRD springs and HID headlamps. Did we mention it's all capped by Yuzu yellow paint?
Inside, you'll find black seats with T-pattern upholstery, a TRD steering wheel, shifter and cargo mat, dual-zone climate control and push-button ignition with smart key. Scion isn't saying exactly what this model will cost, but it is saying it will come in under $30,000 (before the $755 delivery charge).

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.