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Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.

Scion to unveil new sedan in New York

Scion is on a mission to inject some new life into its struggling lineup. It unveiled a refreshed and rebadged Euro-market Toyota Auris as the iM Concept at the LA Auto Show in November, and is bringing it to market with that same nameplate. But that's not all: the youthful division from Toyota has just announced it's bringing a sedan join the production iM hatch on stage at the New York Auto Show in April. Although details are scarce, the close association Scion has drawn between the iM hatch and the new sedan suggests that the two could be related. The iM (like the Auris upon which it's based and the Matrix that came before) is already essentially a hatchback version of the Corolla sedan, which US buyers can find in Toyota showrooms. So whether the new sedan will be essentially a rehashed Corolla sedan, or something else entirely, remains to be seen. If Scion were to take a similar approach and bring over another Toyota model sold overseas, the new model could borrow heavily from the European-market Avensis or even Japan's Mark X. Whatever form the car ultimately takes, however, this will be Scion's first sedan, believe it or not. The brand has previously offered only hatchbacks like the iQ, xD and xB, and two-door coupes like the FR-S and tC. The latter, for what it's worth, shares its underpinnings with the Avensis. Scion says the new sedan and the iM hatch will "represent two of the three new models Scion will bring to market in the next three years," so expect one more to follow sometime in the near future. New Names and Bold Bodies Coming to Scion in 2015 First-Ever Scion Sedan and Scion iM on the way TORRANCE, Calif., (Jan. 7, 2015) – Like many others, Scion has a New Year's Resolution to debut an all-new body by spring. And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up. The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November. Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds. The trio will bring exciting options for Scion's younger customers looking for vehicles to support both adventure and sensibility.

Toyota Pro/Celebrity race switching from Scion tC to FR-S [w/video]

Toyota has announced that the rear-wheel-drive Scion FR-S will replace the front-wheel-drive Scion tC as the racecar used by actors, singers and celebrities of all grades in its annual Toyota Pro/Celebrity Race. It's the first time a rear-drive vehicle has been used for the event in 27 years, with the tC having been in use since 2005, and the FWD Celica before that. This year's race takes place on April 20th amidst the festivities of the Toyota Grand Prix of Long Beach weekend.
The racing FR-S, which debuted today at the Chicago Auto Show, won't be left stock either, but rather outfitted with a range of official Toyota Racing Development parts and equipment, such as a stainless steel exhaust, new coil overs and springs, upgraded brakes, a bigger air intake and 18-inch wheels, not to mention all of the safety equipment required to keep the celebrities and pro drivers safe. The company says the performance mods have lifted horsepower to 210 from the standard car's 200. Check out the build process for the cars in the video below to see just how much work's been done.
The Toyota Pro/Celebrity race is also about more than just letting celebrities and pros do battle on a road course. The spectacle helps raise money for "Racing for Kids," a non-profit charity that supports children's hospitals in the US.