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Scion FR-S Release Series 2.0 offers subtle sophistication

The 2016 Detroit Auto Show offers a chance to get a closer look at Scion's subdued FR-S Release Series 2.0. Toyota's youth-oriented branch is experimenting with a slightly more luxurious take on the FR-S. Just 1,000 examples will be made. The Release Series 1.0 showed Scion leaning heavily on the FR-S' sporty image with bright yellow paint, a lowered suspension, and quad exhaust outlets, but the 2.0 takes the opposite approach. The exterior wears a subtle body kit that features a discreet front lip and trunk lid spoiler. A nondescript light beige color called Lunar Storm isn't particularly notable, but at least the black 17-inch wheels lend a little aggressiveness. Inside, Scion keeps drivers warm and holds them tight in heated seats with upholstery that combines black Alcantara and light brown leather. The trim for the steering wheel, door panels, and much of the stitching matches this motif. The Release Series 2.0 also comes with luxury features like push-button start, dual-zone climate control, and HID headlights. Check out the limited FR-S in our gallery above. Prices for the Release Series 2.0 start at $30,305 (after $795 destination) with the six-speed manual or $31,405 for the automatic. SCION PAIRS SPORTS AND STYLE FOR 2016 FR-S RELEASE SERIES 2.0 TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it's the most elusive and exclusive Scion Release Series yet. The interior creates the lap of luxury with heated seats in black Alcantara and leather with camel-colored accents. The same black and camel theme continues to the leather-trimmed steering wheel while the shift knob and parking brake lever are covered in black leather. Camel trim also appears on the door armrest and the upper door trim while the center armrest and knee pads are black. Camel accent stitching is prominent throughout the interior and embroidered on the dash insert is the release series badge, sequentially numbered from 1 to 1000. Additional luxury features include Smart key with push-button start, dual-zone automatic climate control and HID headlamps with LED daylight running lamps. On the outside, the Release Series 2.0 will make a statement with Lunar Storm paint and 17-inch forged alloy wheels.

Customize a Scion, make it out of paper [w/video]

Shin Tanaka is a "Japanese artist, graffiti writer, paper toy creator, designer" with Kennedy Center credentials - his Paper Shaper sneakers are especially popular. Scion has done a DIY collaboration with Tanaka that can get you every one of Scion's five models as a Paper Shaper.
There are two ways to get in on the auto origami, the first being to stop by the Scion booth if you happen by one of the coming season's auto shows. Since that's a lot of work and waiting to acquire a perforated sheet of paper, you can also download the Scion Paper Shaper app from iTunes. In the app you can customize your model, complete with custom paper sneakers on the custom paper base, then print it out and build it yourself.
If you have any more questions, well, the video and photos below will put it all together for you.

Scion grabs Franco and Urkel in Weird move to sell iM and iA

Scion is prepping the advertising campaign for the new iA and iM and as so many automakers have done before, it's recruited some celebrity talent. It's choice of actors, though, is kind of strange. First, we have Mr. James Franco, star of This Is The End and generally weird dude. He pitches both the iA and iM, playing two different roles. While in the iA, he's James Franco The Actor, while the iM sees him shift into an "experimental artist." Along with talking about how strange it is that "someone so complex" would drive a "practical" car, Scion's narrator goes as far as admitting that it's kind of weird that the budget manufacturer was even able to scoop the Hollywood talent. The second spokesman, though, is even stranger. It's none other than Jaleel White, best known as Steven Q. Urkel from 1990s sitcom Family Matters. He stars alongside, um, Urkel (not to mention a rather annoying laugh track). In a rather weird spot that highlights the dual-zone climate control, White stars alongside a wax figurine of his iconic television character, even dropping one of his famous lines at the end. And finally, while this one doesn't have a celebrity endorsement, Scion prepared a third spot to support its new iA. Featuring a wacky waving inflatable arm flailing tube man, it's perhaps the weirdest of the three videos. We have Franco's video at the top of the page, while the Urkel/White spot and wacky waving inflatable arm flailing tube man clip are available below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Scion Brings the 'Weird' with James Franco and Jaleel White New Ad Campaign for Scion iA and iM Celebrates Everything Out of the Ordinary September 14, 2015 TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand's newest ad campaign, titled "Weird, Right?" This is the largest marketing campaign for Scion since the brand's launch in 2003. The wave of weird contains three :30 TV spots.