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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Scion testing updated FR-S

It looks like Toyota is preparing a mid-cycle update for its critically acclaimed GT86, known here in the US as the Scion FR-S or Subaru BRZ. As far as updates go, this one looks to be rather average. Hidden behind the camouflaged front and rear ends, we have new headlights and taillights, which according to our spies looked to be of the LED variety. We wouldn't be shocked to see the GT86 get LED taillights, although fitting the top-of-the-line headlights seems less likely. Supporting that position are the images we have of the actual headlights in action, which don't look quite bright enough to be full LED units. Instead, we'd expect some new form of running light, perhaps with bi-xenon low beams. Aside from the lamps, the front bumper gets a larger, more prominent lower intake, while the rear end sports a redefined bumper that houses larger dual exhaust tips. The size of the spoiler has been increased, too. According to our spies, we should also expect powertrain enhancements – which we can only hope means more power – as well as upgrades to the interior of the GT86. While it's possible that the updates being tested in Germany could be exclusive to the European market, that seems unlikely. We'd expect the same new enhancements to at least find their way to the Scion, if not its Subaru-badged twin. Check out the full battery of spy photos up top. Related Video:

Scion FR-S recalled for key interlock problem

The Basics: Scion will recall 26,000 examples of the 2013-2016 Scion FR-S. The Problem: Some models with the automatic transmission might not have the connection for the key interlock. On these vehicles, it would be possible for owners to remove the key, even if the gearshift isn't in Park. This condition puts the coupes out of compliance with federal rules. Injuries/Deaths: "We are not providing specifics at this time," Scion spokesperson Cindy Knight told Autoblog. The company's announcement makes no mention of injuries or deaths. The Fix: Scion dealers will inspect the vehicles and connect the key interlock if necessary. If You Own One: Owner notification will begin in early March, according to Knight. More Information: Autoblog reached out to Subaru to see if there would be a similar recall for the BRZ. "We've confirmed with our Quality Assurance dept. that the BRZ does not have that defect, as the issue is related to the work conducted during pre-delivery service prior to sale," company spokesperson Michael McHale said. Related Video: TOYOTA RECALLS CERTAIN SCION FR-S VEHICLES TORRANCE, Calif., February 9, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 26,000 Model Year 2013-2016 Scion FR-S vehicles. In the involved vehicles, connectors for the automatic transmission key interlock on some vehicles may not have been connected during pre-delivery service prior to sale. If the delivery mode connectors are not connected, it is possible to remove the key in gear positions other than "Park", causing the vehicles not to comply with a portion of Federal/Canadian Motor Vehicle Safety Standard 114. This could increase the risk of vehicle rollaway and a crash. All known owners of the subject vehicles will be notified by first class mail and instructed to return the vehicle to a Toyota dealer to have the ignition key interlock function confirmed, and if necessary, delivery mode connectors connected at no charge. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-to-date Safety Recall information on Lexus, Toyota and Scion customers should check their vehicle's status by visiting http://www.toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin.