2014 Scion Tc 10 Series on 2040-cars

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Toyota and Subaru file patents for performance FR-S and BRZ

People have longed for a more powerful version of the Subaru BRZ, Scion FR-S, and Toyota GT86 since the triplets arrived on the market. So far, neither partner in the deal has launched a model to fully satiate that hunger. However, the Japanese patent office recently approved documents from Toyota for the design of a vehicle that looks just like the Subaru STI Performance Concept (pictured above). According to AutoGuide, the filing also gives Fuji Heavy Industries credit for the design. The STI Performance Concept debuted at this year's New York Auto Show as an early step in STI's attempt to expand its reach here. The BRZ-derived coupe featured a body with a ground-scraping front bumper, tweaked headlights, wider fenders, a massive rear wing, and diffuser with a center-exit exhaust. All of these elements also show up on the patent renderings. The concept was just as exciting under the hood because STI installed a 2.0-liter, turbocharged boxer four-cylinder from its GT300 racer, and upgrades for the chassis, suspension, and brakes came from the Japanese market's BRZ tS. While the coupe made hearts race, the company was clear it didn't necessarily plan to build the model. Patent filings aren't a guarantee for production, and even if this one does arrive in showrooms, it might not come to the US. That's because Subaru and Toyota have a history of creating Japan-exclusive versions like the tS or Style Cb. That being said, spy shots have revealed a camouflaged GT86 testing in Europe, and rumors indicate more power from the engine. Subie's boss has even confirmed the existence of a partnership to create a next-gen model. Related Video:

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion iM spied testing in US in more production-ready guise

Following the niche-oriented iQ and FR-S, Scion is preparing its first new model with mass-market appeal in quite some time with the iM. Just unveiled at the recent Los Angeles Auto Show in concept form, our spies recently shot some photos of a slightly camouflaged production iM doing some testing in Southern California. Judging by these spy shots, the production iM is taking many more styling cues from the European-market Toyota Auris that it's based on, than the much more aggressive concept on display in LA. The body kit with a low front bumper, flared fenders, side skirts and rear spoiler are all gone in favor of a much more mainstream design (we aren't surprised). The model's name comes from the first letters of 'individuality' and 'modern,' according to Scion, but if these shots are any indication, it looks like it'll pretty easily just blend into the crowd. Scion didn't reveal anything about that the US-market powertrain for the production version in LA but promised the details would be released sometime in 2015. The company did hint at a starting price under $20,000, though. It's too early to make any real styling judgments about the iM before the final version is ready, but until then see what you think of these spy shots of the upcoming hatchback.