2011 Blue Base Scion Tc on 2040-cars

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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

2014 Scion tC

Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup - myself included. I was once the proud owner of a 2006 xB, and though the box-on-wheels wasn't really a proper enthusiast machine by any means, I loved its unique driving dynamics, clever packaging and fresh style.
Following those two hatches, Scion released its tC coupe - a modestly sporty little thing that stayed true to the brand's core values of being affordable, neat-looking and endlessly customizable. People really dug the first-generation tC, and with good reason - it offered a bit more personality than a comparable Honda Civic Coupe, effectively the only other two-door compact then on the market from Japan. And for folks who wanted a sporty, low-cost two-door, the tC was a pretty decent buy.
But then Scion changed. The xA was killed and the comparatively frumpy xD bowed as its replacement. The xB was totally renewed, but it got bigger, heavier and less attractive in the process. And then after a few years of standing idle (will we ever see xD/xB replacements?), Toyota birthed the Scion FR-S - a properly sporty, enthusiast-minded rear-drive coupe created with the help of Subaru. I really dig the FR-S - if I had to buy something from the Toyota/Lexus/Scion stable, it's easily the car I'd want. But by offering a properly good two-door package with its new coupe, where has that left the older, front-drive tC?

Scion gets weird with '70s-inspired xB and Slayer tC at SEMA

Scion certainly isn't afraid of taking a step into the bizarre at this year's SEMA Show, with at least two concepts that are probably the last thing you would expect from the brand.
First, the company is taking a step back into the 1970s heyday of custom vans with the Scion x Riley Hawk Skate Tour xB seen above. It's painted in an eye-popping shade of orange with an oh-so-retro white, yellow and card red stripe running down both sides. The fenders are connected by a streak of brown, and there's a pop-up skateboard holder on the roof in a matching color scheme to the rest of the body. The Cragar-look wheels trimmed in raised white letter tires and the throwback mirrors really sell the period look. The interior is similarly decked out in disco-era touches like shag carpeting, woodgrain trim and brown leather. In a nod towards the modern, there's a Pioneer media center in the back.
If the xB is too sunshine-feel-good for your style, then the Scion x Slayer Mobile Amp tC goes for an angrier vibe, with inspiration from the heavy metal band Slayer. The exterior is inky black with airbrushed skulls running over each side and the band's crossed-swords emblem on the hood. The motif is carried to the wheels with their blade-shaped spokes. When the custom's suicide doors open, you find a massive Pioneer sound system with a tower of speakers inside that should be loud enough to deafen anyone tempted to turn it up to 11.