2005 Scion Tc on 2040-cars

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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Toyota preparing Scion-badged Nissan Juke fighter

As we've said on multiple occasions, the sub-compact crossover market is The Next Big Thing™. With that in mind, Toyota's lack of a competitor to the new breed of super-small, super-cute crossovers like the Nissan Juke, Honda HR-V, Mazda CX-3, and Jeep Renegade has been especially glaring. But as these photos show, the hole in the Japanese giant's lineup could soon be filled. Our spies captured this heavily disguised prototype testing in the deserts of the American southwest, signaling that Toyota is preparing to wade into the Nissan Juke's space by offering a tiny, but very heavily styled crossover of its own. Our spy photographers call the cute ute's look "aggressive," citing inspiration from the Toyota C-HR concept from the 2014 Paris Motor Show. Based on the meaty wheels and tires and what we can see through the camo, we're inclined to agree with their assessment. Underneath that sheet metal, we're told the new car rides on Toyota's new NGA platform. Like the Juke, a four-cylinder engine and continuously variable transmission will be on offer, although there's no telling whether Toyota will follow its rival's enthusiast beat and offer a six-speed manual version. What we find most interesting about all of this conjecture, though, is what it means for Scion, rather than its parent. Introducing a small crossover is the next logical step for Toyota's troubled sub-brand, and would serve as a delectable followup to the recently released iA sedan and iM hatch. Such a three-model lineup, when combined with the enthusiast-oriented FR-S, would transform Scion into a force to be reckoned with in the entry level space. Supporting this conjecture isn't too hard, either. As the spy photos show, this camo'd tester is being supported by a xB, the closest thing Scion (or its parent company, for that matter) have to a sub-compact CUV. It's unclear just when this new model will make its debut, but if Toyota hopes to make inroads into this popular new segment, this CUV will need to arrive before its extremely competent rivals can establish a solid foothold. Related Video:

Incrementally better than ever | 2017 Toyota 86 First Drive

We'd love to tell you that the incremental upgrades bestowed upon Toyota's rear-wheel-drive coupe as it made its transition from Scion FR-S to Toyota 86 have transformed it into a perfect sportscar. If only a few more horsepower, shorter rear-end gearing, and tiny aero updates were enough to quell all the complaints that enthusiasts have leveled at the machine since the platform first hit the road in 2012, this review would have been so much more satisfying to write. Sadly, that's not the case. Don't get us wrong. The 86 is still extremely fun to toss around a twisty road. The chassis is impressively balanced, the steering is direct, and the shifter is sweet. Sorry to impart upon you this well-worn trope, but the old adage that it's more fun to drive a slow car fast than it is to drive a fast car slow is, in this case, completely accurate. The 2017 Toyota 86 is nothing if not entertaining. But it's not completely new. It hasn't been transformed. It is, in the end, the same as it ever was. It will take about three minutes of your time to watch the videos below, in which we cover pretty much everything that's new for the 2017 Toyota 86. Toyota 86s equipped with manual transmissions get a five-pony boost to 205 horsepower and 156 pound-feet of torque. Automatic models soldier forth with a carryover 2.0-liter four-cylinder that puts out 200 hp and 151 lb-ft. Apparently, more than half of Scion FR-S buyers chose the automatic. That's unfortunate, as it drains a good deal of the fun out of the 86 experience. Choose the manual and you'll be rewarded with an easy clutch and a rewarding short-throw shifter. And, as we said, five more ponies, courtesy of intake and exhaust tweaks and the polishing of some internal engine components. The only upside to the automatic is improved fuel economy of 24 miles per gallon in the city and 32 on the highway. Manual 86s are EPA-rated at 21/28. Along with the small bump in power, the 2017 86 gets a 4.3:1 rear-end gear ratio in lieu of the old 4.1:1 unit. That ought to translate into a small improvement in acceleration that really only matters on paper. In the real world, on actual roads, the difference is negligible. To eke the most out of the 86, you have to constantly work the shifter and keep the engine north of 5,000 rpm. It's still not particularly quick, but it's definitely fun. There's plenty of noise inside the 86, from the wind, the road, and the engine.