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2014 Scion tC
Wed, 14 May 2014Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup - myself included. I was once the proud owner of a 2006 xB, and though the box-on-wheels wasn't really a proper enthusiast machine by any means, I loved its unique driving dynamics, clever packaging and fresh style.
Following those two hatches, Scion released its tC coupe - a modestly sporty little thing that stayed true to the brand's core values of being affordable, neat-looking and endlessly customizable. People really dug the first-generation tC, and with good reason - it offered a bit more personality than a comparable Honda Civic Coupe, effectively the only other two-door compact then on the market from Japan. And for folks who wanted a sporty, low-cost two-door, the tC was a pretty decent buy.
But then Scion changed. The xA was killed and the comparatively frumpy xD bowed as its replacement. The xB was totally renewed, but it got bigger, heavier and less attractive in the process. And then after a few years of standing idle (will we ever see xD/xB replacements?), Toyota birthed the Scion FR-S - a properly sporty, enthusiast-minded rear-drive coupe created with the help of Subaru. I really dig the FR-S - if I had to buy something from the Toyota/Lexus/Scion stable, it's easily the car I'd want. But by offering a properly good two-door package with its new coupe, where has that left the older, front-drive tC?
Scion celebrates first 10 years with special edition models
Mon, 01 Apr 2013As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.
Toyota profits up 23% on high US sales, despite mounting legal costs
Tue, 05 Feb 2013Toyota earned $9.3 billion in net income in the financial year that ends next month. The number beats earlier forecasts and marks a five-year high for the automaker, with both operating income and revenue up by 9.5 percent and 2.5 percent, respectively. Toyota saw quarterly profit enjoy a year-on-year jump of 23.4 percent, with the manufacturer earning more than $1 billion between October and December 2012. The good news comes in spite of the fact that the Japanese automaker actually endured an operating loss in North America, due in part to legal fees.
Toyota is set to pay more than $1 billion to owners who claim their vehicles decreased in value as a result of the company's recent spate of recalls. Even so, all three of the automaker's brands enjoyed a 13.5 percent sales increase in the US in the last quarter, beating the industry average. Toyota faltered in Europe, however, where it earned $99 million in operating profit last year, compared to $111 million in 2011. You can take a closer look at the company's full press release below for more information.