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Scion FR-S Release Series 1.0 hits dealers with $29,990 MSRP

If you're familiar with Scion, you likely know all about the Release Series special editions, and back in April, the automaker showed us the first RS example of its FR-S coupe. At that time, we knew the price would come in somewhere "under $30,000," and while that's technically true, the final number is a whopping ten bucks below that $30k mark. Yep, the yellowest Scion can be yours for $29,990, not including $770 for destination.
Only 1,500 of the FR-S RS 1.0 coupes will be made, all fitted with TRD lowering springs, a quad exhaust system, TRD steering wheel, HID headlamps with LED running lights, a TRD shift knob, pushbutton start, black seats and, of course, that aero kit. The $29,990 price applies to cars that use the six-speed manual transmission. If you want the automatic, be prepared to shell out $31,090.
Scroll down for more details about the special Scion. And if the super-yellow coupe isn't really lighting your fire, you can always opt for its Subaru sister, in a lovely shade of blue.

2014 Scion tC

Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup - myself included. I was once the proud owner of a 2006 xB, and though the box-on-wheels wasn't really a proper enthusiast machine by any means, I loved its unique driving dynamics, clever packaging and fresh style.
Following those two hatches, Scion released its tC coupe - a modestly sporty little thing that stayed true to the brand's core values of being affordable, neat-looking and endlessly customizable. People really dug the first-generation tC, and with good reason - it offered a bit more personality than a comparable Honda Civic Coupe, effectively the only other two-door compact then on the market from Japan. And for folks who wanted a sporty, low-cost two-door, the tC was a pretty decent buy.
But then Scion changed. The xA was killed and the comparatively frumpy xD bowed as its replacement. The xB was totally renewed, but it got bigger, heavier and less attractive in the process. And then after a few years of standing idle (will we ever see xD/xB replacements?), Toyota birthed the Scion FR-S - a properly sporty, enthusiast-minded rear-drive coupe created with the help of Subaru. I really dig the FR-S - if I had to buy something from the Toyota/Lexus/Scion stable, it's easily the car I'd want. But by offering a properly good two-door package with its new coupe, where has that left the older, front-drive tC?

Toyota preparing Scion-badged Nissan Juke fighter

As we've said on multiple occasions, the sub-compact crossover market is The Next Big Thing™. With that in mind, Toyota's lack of a competitor to the new breed of super-small, super-cute crossovers like the Nissan Juke, Honda HR-V, Mazda CX-3, and Jeep Renegade has been especially glaring. But as these photos show, the hole in the Japanese giant's lineup could soon be filled. Our spies captured this heavily disguised prototype testing in the deserts of the American southwest, signaling that Toyota is preparing to wade into the Nissan Juke's space by offering a tiny, but very heavily styled crossover of its own. Our spy photographers call the cute ute's look "aggressive," citing inspiration from the Toyota C-HR concept from the 2014 Paris Motor Show. Based on the meaty wheels and tires and what we can see through the camo, we're inclined to agree with their assessment. Underneath that sheet metal, we're told the new car rides on Toyota's new NGA platform. Like the Juke, a four-cylinder engine and continuously variable transmission will be on offer, although there's no telling whether Toyota will follow its rival's enthusiast beat and offer a six-speed manual version. What we find most interesting about all of this conjecture, though, is what it means for Scion, rather than its parent. Introducing a small crossover is the next logical step for Toyota's troubled sub-brand, and would serve as a delectable followup to the recently released iA sedan and iM hatch. Such a three-model lineup, when combined with the enthusiast-oriented FR-S, would transform Scion into a force to be reckoned with in the entry level space. Supporting this conjecture isn't too hard, either. As the spy photos show, this camo'd tester is being supported by a xB, the closest thing Scion (or its parent company, for that matter) have to a sub-compact CUV. It's unclear just when this new model will make its debut, but if Toyota hopes to make inroads into this popular new segment, this CUV will need to arrive before its extremely competent rivals can establish a solid foothold. Related Video: