2009 Scion Tc Base Coupe 2-door 2.4l on 2040-cars

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2014 Scion tC with updated styling priced from $19,210*

Scion has released pricing information for a number of models, the most important of which being the updated 2014 tC that debuted at the New York Auto Show in March. The cost of entry for the tweaked coupe is now $19,210 with the standard manual transmission, or $20,210 if you'd rather the car did the shift-work for you (*both prices exclude the $755 destination charge). These numbers represent an increase of $485 versus the 2013 model with either transmission.
We have yet to drive the refreshed tC, but Scion says it ought to provide a much more engaging experience from behind the wheel. Automatic-equipped models now enjoy faster shift times with dynamic rev matching, and regardless of transmission, the tC is said to have improved handling dynamics thanks to reworked shock absorbers, stabilizer bar hardware modifications and retuned electric power steering.
In addition to the obvious re-schnozzing of the tC, other updates for the 2014 model year include a new standard auto display, featuring a 6.1-inch touchscreen, Bluetooth, HD radio and steering wheel-mounted controls.

Which sinister Scion FR-S would you buy?

Look beyond the utility. Look beyond the amenities, the infotainment, the hidden storage cubbies, and the 72-way adjustable seats. Yes, even the seats. Outside all the fluff of today's cars, there's a blank canvas waiting for an artist; cars can really come alive with a few tastefully placed modifications. These two Scion FR-S sports cars surely fall into that category, and when they both turned up on eBay, we figured we'd ask the question — which would you rather buy? The track-centric red car or the brutally simple black car ? Internet, you be the judge. The "widebody" look — with its outrageous fender flares and visible rivets—isn't for everyone, but this 2013 Scion FR-S happens to pull it off quite well. According to the listing, the pumped-up fenders, splitter, and additional aero bits are courtesy of legendary widebody purveyor Rocket Bunny. Overall, the racy body mods add a significant twinge of aggression to the once docile FR-S... a notion that's echoed underneath the hood. The heady Scion FR-S leverages an HKS supercharger system and exhaust, paired with a set of Buddy Club racing coilover shocks, Bee-R wheels wrapped in Yokohama ADVAN rubber, and a new engine management system. All in all, this looks to be one fierce track and street monster. RELATED: Check Out This Wild Toyota GT86 Wagon Concept But whereas the red car is a shout, the black car is a growl. Confident, powerful, yet restrained. The black 2013 Scion FR-S sports a sultry Varis Arising 2 body kit with carbon fiber accents lining its front lip and boot lid, as well as a brilliant set of projector headlights and Tom's taillights. The icing on the cake is the set of Work M1R gunmetal grey wheels, which come fitted with Michelin Pilot Super Sport tires. There's no supercharger in play here, but the Scion's 2.0-liter boxer engine does breathe a bit easer thanks new ceramic coated exhaust headers and a high-flow catalytic converter. It can also handle a bit better too, courtesy of sporty Cusco Street Zero 3 coilover shocks. If we're honest, both are quite jaw-dropping in their own unique styles. But which do you prefer? Related Video: This article by Zach Doell originally appeared on Boldride.com.

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.