2006 Scion Xa Base Hatchback 5-door 1.5l Toyota Car Great On Gas on 2040-cars

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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

2014 Scion tC taps into its inner FR-S

Cashing in on some of the excitement surrounding the FR-S, Scion has given its front-wheel drive coupe a refreshed look at the New York Auto Show. When the 2014 Scion tC shows up at dealers this June, the entry-level coupe with have an improved exterior styling to give the car a sportier appearance while also adding some new cabin tech and an updated six-speed automatic transmission.
The new face of the tC includes an oversized lower grille very similar to the FR-S, but reshaped headlights, hood and vertical lower accent lights also creates a more dynamic look for this budget-priced coupe. At the rear of the car, clear-lensed taillights and a blacked-out lower diffuser finishes the major styling changes. Inside, a new touchscreen audio system also includes Bluetooth connectivity, and the optional Scion BeSpoke Premium Audio includes navigation and Aha Internet radio app.
Building on the tC's sportier image, the automatic transmission adds a little extra excitement as well with a new manual shift mode and a rev-matching, throttle-blipping feature. For better driving dynamics, Scion also promises a more rigid body structure and enhanced suspension components. Scroll down to read all about the 2014 tC in the official press release.