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Guess when this car will plunge through the ice, win $1,500

In Michigan's Upper Peninsula, a sad-sack Saturn raises money for charity while awaiting an icy fate. The 1998 Saturn is a bright orange beacon inviting folks to make a bet on the coming of spring. When the weather warms up enough and this Saturn sinks, someone is going to take home $1,500. It's the Iron Mountain–Kingsford Rotary Club's annual car-plunge contest, a fundraiser that takes bets on when this car will fall through the ice. The contest had been run in years past and was resurrected in 2015. In the old days, the hapless cars sank to the bottom of the lake, which is actually a flooded old iron mine. In today's more enlightened environmental era, this Saturn is attached to a cable affixed to an anchor on shore, allowing it to be yanked out of the water. It also has been drained of all fluids, degreased, and had its powertrain, battery, and radiator removed (which means it weighs about 1,800 pounds). The lake sits alongside a main highway, assuring maximum visibility for the car and the contest. But it's not only locals who are invited to take a chance; anyone 18 and over can bet via this online link. Ten dollars buys three chances. Whoever most closely guesses the date and time that the Saturn slips under the waves takes home $1,500. Betting closes March 15. The past four years have seen the car fall through on March 17, April 2, April 4, and April 26 — although, as they say, past performance is no guarantee of future returns. And remember: Bet with your head, not over it. Here's video of last year's fateful moment ...

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

NHTSA could add 1M cars to GM recall

The Detroit Free Press is reporting that the National Highway Traffic Safety Administration may expand a recall campaign for faulty brake lamps. The agency is currently looking into complaints that certain 2004-2011 Chevrolet Malibu models as well as some 2007-2009 Saturn Aura sedans may have brake lights that do not illuminate when the driver presses the pedal. Alternatively, the lamps may also illuminate without input from the driver. General Motors recalled 8,000 Pontiac G6 models from the 2005 model year for the same problem, and NHTSA is currently investigating whether to add 550,000 more G6 models built between 2005 and 2009 to the list for the same issue.
In addition, investigators are currently examining 97 complaints from Malibu and Aura owners with the same trouble. If NHTSA adds those models to the recall campaign, more than one million units could be covered. GM, meanwhile, says there have been no accidents or injuries as a result of the problem.