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Report: Saturn owners offered $2,000 to stick with GM products

After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and crossover donning the ringed planet badge. Automotive News says the offer actually started on February 2 and runs until the end of March. To be eligible for the $2,000 bounty Saturn owners must have leased or purchased their Saturn at least six months ago. Interestingly, those owners don't even have to turn in their Saturn to be eligible for the cash.
AN reports that research company R.L. Polk says even before Saturn went on the endangered species list, it lagged other GM nameplates in the all-important aspect of customer retention. The mass exodus from Saturn loyalty predictably intensified at the end of 2008 as customers became anxious over the future of the brand. For its part, GM insists that all Saturn warranties will be upheld and customers looking for service can still go to a GMC, Chevy, Buick or Cadillac dealership.
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303 Deaths Tied To Airbag Non-Deployment In 2 General Motors' Cars

At least 303 motorists died in car accidents after their airbags didn't deploy in now-recalled General Motors vehicles, according to a study released late last night. The Center for Auto Safety, a non-profit automotive watchdog, reviewed data from the Fatality Analysis Reporting System, and counted deaths involving the Chevrolet Cobalt and Saturn Ion, two vehicles at the heart of several ongoing investigations, to reach its conclusion. If the airbag non-deployments were the result of a faulty ignition switch that inadvertently turns them off, the death toll would be the largest in automotive history attributed to a single defect, surpassing the 250 deaths investigators linked to defective Firestone Tires more than a decade ago. The rising death toll would further amplify questions about why GM and federal safety regulators at the National Highway Traffic Safety Administration didn't act sooner to correct the problem. Safety advocates have said both GM and NHTSA failed to act in a timely fashion to alert motorists of the dangers posed by the dangerous defect, of which documents GM had knowledge of as early as 2001 and NHTSA knew about in 2007. "The question today for NHTSA is how so many ... death reports without an airbag deployment and so many FARS deaths without an airbag deployment failed to trigger an investigation," wrote Clarence Ditlow, the executive director of the Center for Auto Safety. "... For the people who died or were seriously injured in crashes, the answer comes too late." GM has acknowledged 13 deaths related to the problem, and says the number cited by the Center for Auto Safety study is "speculation." The review of FARS data, conducted by Friedman Research at the request of the Center for Auto Safety, looked at fatal cases in which airbags did not deploy but did not analyze the causes of the crashes. FARS information is raw data submitted to a national database by state and local authorities when fatal accidents occur. Last month, GM recalled 1.37 million cars in the U.S. because a faulty ignition switch had been inadvertently moving from the "run" position to the "accessory" position, turning off engines and systems that provide power to airbags. "Shame is not a strong enough word," said Lou Lombardo, the founder of Care for Crash Victims, another safety-minded nonprofit that advocates for accident victims. The results of the CAS study were first reported by the New York Times.

Junkyard Gem: 2004 Saturn Vue with manual transmission

GM's Saturn Division has been gone since the final 2010 Auras, Outlooks, Skies, and Vues slunk apologetically out of the showrooms, and I'm doing my best to document the more interesting models from The General's once-revolutionary brand. Some of the later Saturns began life as Opel designs, but the Vue actually was the first vehicle to go on the all-new GM Theta platform; the Opel Antara was thus a Saturn copy, a fact that Saturn fans no doubt trot out when they get shamed by Opel zealots over the Astra. Today's Junkyard Gem is a most unusual Vue, in the sense that its original purchaser was fine with both the base manual transmission and the leather-upholstery upgrade. Sure, the cheapest way to buy a new Vue— which was sold here for the 2002-2007 model years— was to get it with the base transmission: a five-speed manual. You can still buy a new car with a five-on-the-floor manual right now, but only in a handful of cheapmobiles; by the middle 2000s, a tiny-and-ever-shrinking subset of American car shoppers would even consider a three-pedal commuter vehicle. Really, there were only two reasons an American new-car buyer would have considered a non-enthusiast vehicle with a manual transmission in 2004: either an eccentric preference for the good ol' stickshift or just plain penny-pinching. The cheapest possible '04 Vue was the version with four-cylinder 2.2-liter engine, front-wheel-drive, and five-speed manual transmission, and it started at $17,025 (about $26,080 in 2022 dollars). That's what we're looking at here. The optional CVT automatic transmission cost an additional $2,095 ($3,210 today), so it made sense to get the manual if you wanted to save serious money on your Vue. However, this car is loaded to the gunwales with nice equipment upgrades, to the tune of at least the Leather Appointments Package ($755) and the Sports Plus II Package ($1,300) and probably a lot more.  So, a buyer who didn't care about power (so no V6 engine), didn't want all-wheel-drive, liked driving a manual transmission Â… but insisted on power everything and a full-zoot comfy leather interior Â… in a cheap small SUV sold by a fast-fading brand. The conversations with the Saturn salesmen about this thing must have been interesting. Built in Tennessee, sold new in Denver, will be crushed near Pikes Peak.