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Report: Saturn owners offered $2,000 to stick with GM products

After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and crossover donning the ringed planet badge. Automotive News says the offer actually started on February 2 and runs until the end of March. To be eligible for the $2,000 bounty Saturn owners must have leased or purchased their Saturn at least six months ago. Interestingly, those owners don't even have to turn in their Saturn to be eligible for the cash.
AN reports that research company R.L. Polk says even before Saturn went on the endangered species list, it lagged other GM nameplates in the all-important aspect of customer retention. The mass exodus from Saturn loyalty predictably intensified at the end of 2008 as customers became anxious over the future of the brand. For its part, GM insists that all Saturn warranties will be upheld and customers looking for service can still go to a GMC, Chevy, Buick or Cadillac dealership.
[Source: Automotive News - sub. req.]Read | Permalink | Email this | Comments

Report: GM temporarily restarts Saturn Outlook, Hummer H3 production

Saturn Outlook - Click above for high-res image gallery
Even though both the Saturn and Hummer brands are being phased out, General Motors has reportedly revived production of both the Outlook crossover and H3 SUV to meet consumer demands.
Last month, GM assembled 1,037 Outlooks at its Lansing, Michigan facility, which is where the crossover's Lamda platform stablemates (Buick Enclave, Chevrolet Traverse and GMC Acadia) are built. A spokesperson for GM states that production was reinstated to utilize the rest of the Saturn-specific material at the facility, and that the automaker will continue to assemble the Outlook for a few more weeks.

Car thief lands Saturn on Fresno roof

Residents of a Fresno, California apartment building recently awoke to debris falling from their ceiling after a car thief managed to execute a perfect parking job on the structure's roof. Police say 26-year-old Benjamin Tucker stole the Saturn sedan from a nearby house before striking either a curb or some rocks, vaulting the vehicle into the air and onto the roof. After seeing his predicament, Tucker leapt from the roof and fled the scene. Or at least he tried to. Tucker broke his leg in the fall and only made it around a quarter of a mile from the crash when police picked him up.
No one else was harmed in the stunt.
Tucker had two outstanding warrants for his arrest at the time for a hit-and-run and evading police. A special crane had to be called in to remove the Saturn from the apartment roof and the structure will indeed require repairs. Hit the jump for a news report on the incident.