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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

303 Deaths Tied To Airbag Non-Deployment In 2 General Motors' Cars

At least 303 motorists died in car accidents after their airbags didn't deploy in now-recalled General Motors vehicles, according to a study released late last night. The Center for Auto Safety, a non-profit automotive watchdog, reviewed data from the Fatality Analysis Reporting System, and counted deaths involving the Chevrolet Cobalt and Saturn Ion, two vehicles at the heart of several ongoing investigations, to reach its conclusion. If the airbag non-deployments were the result of a faulty ignition switch that inadvertently turns them off, the death toll would be the largest in automotive history attributed to a single defect, surpassing the 250 deaths investigators linked to defective Firestone Tires more than a decade ago. The rising death toll would further amplify questions about why GM and federal safety regulators at the National Highway Traffic Safety Administration didn't act sooner to correct the problem. Safety advocates have said both GM and NHTSA failed to act in a timely fashion to alert motorists of the dangers posed by the dangerous defect, of which documents GM had knowledge of as early as 2001 and NHTSA knew about in 2007. "The question today for NHTSA is how so many ... death reports without an airbag deployment and so many FARS deaths without an airbag deployment failed to trigger an investigation," wrote Clarence Ditlow, the executive director of the Center for Auto Safety. "... For the people who died or were seriously injured in crashes, the answer comes too late." GM has acknowledged 13 deaths related to the problem, and says the number cited by the Center for Auto Safety study is "speculation." The review of FARS data, conducted by Friedman Research at the request of the Center for Auto Safety, looked at fatal cases in which airbags did not deploy but did not analyze the causes of the crashes. FARS information is raw data submitted to a national database by state and local authorities when fatal accidents occur. Last month, GM recalled 1.37 million cars in the U.S. because a faulty ignition switch had been inadvertently moving from the "run" position to the "accessory" position, turning off engines and systems that provide power to airbags. "Shame is not a strong enough word," said Lou Lombardo, the founder of Care for Crash Victims, another safety-minded nonprofit that advocates for accident victims. The results of the CAS study were first reported by the New York Times.

A chopped-up General Motors EV1 shell sold for $23,662

Despite not having a VIN, a powertrain, a frame, or any doors, a decrepit General Motors EV1 shell recently sold for $23,662.10 on govdeals.com. Sold by the University of Cincinnati, the car — or what remains of it — is headed to an electric vehicle collection called The Beata Electric Motor Carriage Collection. Technically, the GM EV1 was the first mass-produced and purposed-built electric car in America. When it was released in 1996 for the 1997 model year, however, GM strictly leased the car as part of a "real-world engineering evaluation." The limited production run was meant to test real life with an EV and judge the interest from the public. GM only built 1,117 units, all of which were recalled, and most of them ultimately were sent to the crusher. But a select few were stripped of their powertrains and donated to universities and museums for educational purposes. One of those non-functioning cars made it to the University of Cincinnati in 2008. The post says it "has been in storage since," but it's not clear if the car sat in storage untouched or was stored and used by the university. According to EpiclyEpicEthan1, who posted the sales listing to r/cars, the car was purchased by The Beata Electric Motor Carriage Collection in Colorado. The Beata (derived from the Latin word for blessed) collection is a gathering of '90s OEM electric vehicles and a general EV hub. The website says the vehicles are used for testing, diagnostics, education, events, and overall preservation and documentation. The rare and niche collection also includes a 1993 Dodge/Chrysler TEVan, a 1997 Honda EV Plus, a 1999 Dodge/Chrysler EPIC EV, a 1998 Ford Ranger EV, a 2002 Toyota RAV4 EV LongRanger III, a Tesla Roadster, a 1998 Nissan Altra EV, a 1998 Chevrolet S-10 EV, a 2011 Nissan Leaf, and a 2012 Tesla Model S. Beata also has several other projects under construction such as the 2000 Toyota RXT-G Prototype, a 1997 RAV4 coupe EV prototype, the 1995 AC Propulsion eCivic EV, a 1995 ACP RXT-G Prototype LongRanger II, a 1995 ACP RXT-G Prototype LongRanger I, and a GM EV1. Beata acts as a resource for EV1 owners and helps place parts it finds and doesn't need. The parts it does need are put into building a working EV1. Beata's current EV1, which is 80 percent complete, is made up from more than 50 different parts sources, including from all three versions of the EV1, the 1994 LPF4 PreView "Impact" series, the 1997 EV1, and the 1999 EV1.