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NEVS completes Saab purchase, earns right to brand name but not griffin badge

According to the Associated Press, a Hong Kong-based concern is close to building new Saab models. After some delays, National Electric Vehicle Sweden (NEVS) has completed the purchase of bankrupt Swedish automaker Saab.
NEVS says it plans to debut an electric vehicle in about 18 months. When the car comes to market, it will wear the Saab name, but not the marque's well-known griffin logo. Reuters reports that the company will produce EVs based on the Saab 9-3 platform, with intentions to sell these vehicles primarily in the Chinese market. Due to the continued use of the distinctive griffin head logo by commercial truckmaker Scania and the Saab aerospace group, NEVS was only granted access to the Saab name, not its emblem.

Junkyard Gem: 1988 Saab 900

Saab had a cult following in North America going back to the two-stroke Saab 96, but it wasn't until the 900 made its debut for the 1978 model year that the marque started to be considered a mainstream – if still a bit odd – brand here. Based on the venerable 99 but seeming a lot more modern, the 900 sold well to those who wanted to drive something sensibly Scandinavian but didn't want the stodginess of a Volvo. These cars were especially popular in Colorado, and I found this high-mile-but-solid '88 in a Denver self-service wrecking yard. Nearly made it to 300,000 miles, but it never got the chance. The key is still in the console-mounted ignition switch, and the steel lanyard indicates that this car went to the wrecking yard via an insurance-company or dealership-trade-in auction. Since the car has no major body damage, that means that its final owner traded it in – reluctantly, we hope – on another car, and nobody was willing to bid over scrap value for the elderly Swede at auction. Most such auctions have an arrangement with a local wrecking yard to take all the unsold cars for a set price, and that's what we can assume happened to this car. Chances are that it was still in running condition when it showed up here. You could get a 1988 Saab 900 with a three-speed Borg-Warner automatic transmission, but I can't recall having ever seen one so equipped. Most Saab 900 buyers insisted on manuals. The engine in this car is a slant-four based on the same Triumph engine used in the Triumph TR7. By the 1980s, Saab had made sufficient improvements to the design that it was several orders of magnitude more reliable than its British Leyland ancestors. This one made 110 horses, which did an acceptable job of moving the car's 2,695 pounds. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad sums up the way Saabs were marketed in the United States in 1988. Related Video: Featured Gallery Junked 1988 Saab 900 View 16 Photos Auto News Saab Hatchback

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.