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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Are orphan cars better deals?

Most folks don't know a Saturn Aura from an Oldsmobile Aurora. Those of you who are immersed in the labyrinth of automobilia know that both cars were testaments to the mediocrity that was pre-bankruptcy General Motors, and that both brands are now long gone. But everybody else? Not so much. By the same token, there are some excellent cars and trucks that don't raise an eyebrow simply because they were sold under brands that are no longer being marketed. Orphan brands no longer get any marketing love, and because of that they can be alarmingly cheap. Case in point, take a look at how a 2010 Saturn Outlook compares with its siblings, the GMC Acadia and Buick Enclave. According to the Manheim Market Report, the Saturn will sell at a wholesale auto auction for around $3,500 less than the comparably equipped Buick or GMC. Part of the reason for this price gap is that most large independent dealerships, such as Carmax, make it a point to avoid buying cars with orphaned badges. Right now if you go to Carmax's site, you'll find that there are more models from Toyota's Scion sub-brand than Mercury, Saab, Pontiac, Hummer, and Saturn combined. This despite the fact that these brands collectively sold in the millions over the last ten years while Scion has rarely been able to realize a six-figure annual sales figure for most of its history. That is the brutal truth of today's car market. When the chips are down, used-car shoppers are nearly as conservative as their new-car-buying counterparts. Unfamiliarity breeds contempt. Contempt leads to fear. Fear leads to anger, and pretty soon you wind up with an older, beat-up Mazda MX-5 in your driveway instead of looking up a newer Pontiac Solstice or Saturn Sky. There are tons of other reasons why orphan cars have trouble selling in today's market. Worries about the cost of repair and the availability of parts hang over the industry's lost toys like a cloud of dust over Pigpen. Yet any common diagnostic repair database, such as Alldata, will have a complete framework for your car's repair and maintenance, and everyone from junkyards to auto parts stores to eBay and Amazon stock tens of thousands of parts. This makes some orphan cars mindblowingly awesome deals if you're willing to shop in the bargain bins of the used-car market. Consider a Suzuki Kizashi with a manual transmission. No, really.

Junkyard Gem: 1983 Saab 900 Turbo 4-Door Hatchback

I've been finding quite a few interesting Saabs in Colorado car graveyards lately, including a 96 and a 99 (sadly, a discarded example of a Saab 92 has eluded me — at least in the United States — so far), and now it's the turn of the factory-hot-rod Saab that gave car shoppers more horsepower per dollar than anything they could buy from Germany at the time: the 900 Turbo. I found this car a few weeks back in a yard just south of Denver. Saab sold the original version of the 900 in the United States for the 1979 through 1993 model years (after that, the 900 name went on a car based on the Opel Vectra and closely related to the Saturn L-Series), and the early 900s looked very much like their 99 ancestors. Saab was an early adopter of turbocharging, and so the 900 Turbo was available here for the entire 1979-1993 sales run. This engine, a 2-liter slant-four derived from a 1960s Triumph design (and first cousin to the engine used in the Triumph TR7), was rated at 135 horsepower in 1983. That was big power for a small car in the Late Malaise Era, and it gave the 1983 Saab 900 Turbo a power-to-weight ratio similar to what you got in the Mitsubishi Starion and Porsche 944 that year. Electronic fuel injection finally made turbocharging work well for everyday driving (though the Maserati Biturbo stuck with blow-throw Weber carburetors all the way through 1986 in the United States), and it wasn't long before TURBO became a magical word. Yes, by 1984 you had Ozone and Turbo break-dancing while Ice-T makes his film debut. A few years earlier, with the (carbureted) Turbo Trans Am's not-so-stellar reliability on display, Boogaloo Shrimp's character would have been assigned a different name. Though it's possible, based on the fact that at least one 1980s boombox was built from a Saab 900 dash, that Turbo's name was inspired by Saab. Saab should get credit for doing so much to push turbocharging into the daily-driver mainstream. You could get a three-speed Borg-Warner automatic transmission in your new 1983 Saab 900, but it added 370 bucks (about $1,075 in 2022 dollars) to the cost of the car and made it much less fun to drive. This one has the 5-speed manual; I assume the E next to fifth gear stands for "efficiency." The five-door 900 Turbo listed at $16,910 with five-speed manual, which comes to about $49,055 today. A new BMW 528e cost $23,985 that year ($69,580 now) and offered just 121 horsepower.