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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Greetings from Trollhattan. I'm Emily, but I'm not a Saab.

What’s Swedish for “never give up”? Saab, apparently. The fondly-remembered car company formerly called just that — and now named NEVS — is only a shell, employing just a limited crew in the land of trolls. But itÂ’s got something to sell, and that something seems like it's really something. ItÂ’s called Emily. The Emily GT exists as six prototype electric cars, according to NEVS, with a combined horsepower rating (per car) of 484 powered by an enormous 175-kilowatt lithium-ion battery thatÂ’s good for 600 miles of range. In development almost since Saab's demise — the company, once owned by General Motors, was closed down in 2010 — the Emily is a very real product and needs a real sponsor, according to NEVS CEO Nina Selander, speaking to Carup. “It is for sale, it is also a joy to be able to show it. It should be allowed to live on, itÂ’s too nice, too good and too modern a car for nothing to come of it. Interested parties are welcome,” she said. Photos of the car show a modern, forward-thrust profile with handsome lines, a look similar to the last Saab 9-5 and VolvoÂ’s S60 (must be a Swedish thing) and a fashionable, sci-fi-ish interior. A hopeful engineer on the project estimates that the car is less than two years away from some kind of series production, but according to the modest NEVS website, the company is currently in “hibernation” even as it continues to solicit buyers for the Emilys. Said Peter Dahl, the Emily project manager, “Many have asked us what we have been doing for 10 years. We have developed 13 different car projects, this is one of them.” Related video: Volvo Saab Automotive History Electric Future Vehicles Classics

Saab didn't want this electric, 99-like delivery van from the 1970s

National Electric Vehicle Sweden (NEVS) purchased the remains of Saab in 2012 to turn it into an electric-only brand. While its vast heritage is turbocharged and rooted in racing, Saab didn't shy away from dabbling in battery-powered drivetrains, and there's an experimental mail delivery van in its official museum to prove it. The name Saab in the last paragraph should be followed by an asterisk. The prototype kind of looks like a 99 when viewed from the front, and it wears the soccer ball-style alloy wheels seen on several of the brand's models during the 1970s, but the museum's curator told Autoblog it was built in Linkoping, Sweden, by the company's defense and plane-making division. It's certainly a Saab, but not quite the kind you're likely thinking of. Engineers began the project in the early 1970s, at about the same time archrival Volvo launched its own experiments in the field of electrification. The idea was to create an electric, short-range distribution van that could be used by Sweden's postal service, for example. Two prototypes were built in 1975 and 1976, including the example in the museum, and each had a low-speed driving range of about 40 miles. Additional technical specifications are lost to history, partly because Saab's car-building division in Trollhattan -- the folks that developed the 99 and the 900, among others -- didn't like the van at all and wanted nothing to do with it. Saab electric van prototype View 2 Photos We peeked inside and under it and spotted a bulky, lead-acid battery pack integrated into a tray that could be pulled out from the back after flipping up the panel onto which part of the rear bumper was mounted. This layout was relatively common in early electric prototypes, like the Bus that Volkswagen developed in 1972 and tested in select German cities. Recharging the battery pack took hours, so swapping it out was considered the more practical alternative. Period documents and images confirm the electronics were mounted under the hood. Saab made two electric prototypes, including one it fitted with front-end parts like headlights (complete with wipers), turn signals, and a plastic grille from a 99. The second wore round headlights, bullet-shaped turn signals, and looked more like something you'd see in an episode of "Scooby Doo" than what you'd find in a Saab showroom. The van's resemblance to the 99 was purely artificial; it was its own thing, on its own chassis.