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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Saab owners NEVS denied creditor protection by Swedish court

The story of Saab is practically a Greek tragedy at this point. The quirky Swedish automaker that was once known as a pioneer of affordable turbocharging has been followed by years of news that just seemed to keep getting worse. At this point, maybe the brand name should be allowed to fade away into the ether and be remembered for the good times that it gave us.
Saab's latest predicament is that its parent National Electric Vehicle Sweden (or NEVS) has been denied protection from its creditors by the Swedish courts. According to Reuters, the judges called the business' financing plan "vague and completely undocumented." A company spokesperson told Reuters that it plans to appeal.
Seemingly in reaction to the court's decision, NEVS posted a press release on its website announcing that the company had applied "for a reorganization to create more time for the ongoing negotiations." The automaker continues to claim that it's negotiating with two global automakers to sell a portion of the company, possibly Mahindra, but the process is taking longer than it originally predicted. It seems a distinct possibility that this reorganization attempt is simply a way to buy extra time.

NEVS Saab EV prototype on display, with top speed of just 75 mph

National Electric Vehicle Sweden, the Saab-owning Swedish holding company that is in turn owned by Chinese investors, has some problems (i.e., no cash). But that isn't stopping NEVS from showing off a prototype Saab 9-3 Electric Vehicle this week. But wait, you might be saying, didn't NEVS already start production of a 9-3 EV? Yes, indeed, and the vehicle displayed this week was indeed built at the Saab plant in Trollhattan in May as one of those early pilot builds. A modified Saab 9-3 Aero Sedan, the EV has had the lithium-ion battery pack jammed under the floor, so all of the cargo and passenger space of the gas-powered 9-3 remains available. "The starting point for our development of the Electric Vehicle project was to maintain all the good attributes and characteristics," said NEVS' vice president of engineering and product development, Stig Nodin in a statement. You can find the press release below. The li-ion pack comes from Beijing National Battery Technology (which is owned by the same company that owns NEVS) and can offer a range of about 120 miles, NEVS says. The prototype also has a 100-kW electric motor that offers 140 horsepower that provides a 0-60 miles per hour time of 10 seconds and a top speed of just 75 miles per hour. That's unlikely to be fast enough to outrun Saab's creditors, but NEVS says that the prototype is here "to serve as a reference for specification of coming production model(s)," so let's hope the speed number can be increased while the range at least stays the same. Today Nevs presented the Saab 9-3 Electric Vehicle as designed and produced as part of a prototype series in Trollhattan. The car is a modified Saab 9-3 Aero Sedan where the batteries are placed under the floor, keeping the full interior space as well as the luggage compartment intact. With that, the Saab 9-3 EV is just as practical as the Saab 9-3 Aero with gasoline engine. The Saab 9-3's famous driving-experience is of course preserved in the EV, helped by its low center of gravity and a 50/50 weight distribution. "We are happy to present the result of Nevs engineering into a real Saab EV product. The Saab cars' well-known performance and safety is maintained and we foresee a very good product for the market. When we developed the Saab 9-3 Aero Sedan Model Year 14, we focused on enhancing the driving experience, safety and quality.