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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab's Victor Muller wanted to nix Griffin, return to airplane emblem

According to Just-Auto.com Victor Muller wasn't a fan of the Saab Griffin logo. The executive was quoted as saying he wanted to "abolish" the Griffin logo and return to the airplane emblem. Muller made it clear that if he'd had his way, the propeller would have replaced the Griffin across the Saab lineup long ago.
National Electric Vehicle Sweden, the company that recently bought Saab, was forced to abandon the Griffin logo due to the fact that the emblem is still used by truck manufacturer Scania. The manufacturer is reportedly concerned about potential Chinese counterfeiting - NEVS is owned by Youngman, a Chinese automaker - though it's unclear how that relationship would lead to illegal copies.
Either way, NEVS has said the loss of the Griffin logo isn't that important to the company so long as it can continue to build on the Saab name. Muller, meanwhile, said he wishes NEVS luck in the company's electric-vehicle endeavor, but that he doesn't understand its new business model.

1999 Saab 9-3 Viggen is a Swede worth remembering on MotorWeek

Today, Saab survives in name only after a protracted series of bankruptcies and attempted comebacks with new owners. At the turn of the millennium, however, the brand was still able to make some great cars, though. MotorWeek is showing off one of its very best in this vintage review for the 1999 9-3 Viggen. The jet-inspired Viggen was the pinnacle of everything Saab's engineers could do at the time. Starting with the standard 9-3, the suspension was hunkered down to improve handling and lower bodywork was added for better aerodynamics. Now that the exterior looked the part, the 2.3-liter turbocharged four-cylinder was tweaked to make 225 horsepower and 252 pound-feet of torque. While that output may not sound hugely impressive by modern standards, those were strong numbers in the day, and the following model year made even more power. After some time behind the wheel of the VIggen, MotorWeek came away quite impressed with this Swede. While the Viggen might not have offered the full capability of high-performance, European contemporaries like the BMW M3, Saab really showed its strengths with this model.