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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Last Saab 9-3 built nets nearly $48,000 at auction

It was among the last Saabs to roll off the production line in Trollhattan, Sweden, is virtually new, and now it has a new owner. The Saab 9-3 Aero Turbo4 we told you about a month ago has sold in an auction for the equivalent of $47,789. As with anything related to the remnants of the legendary Swedish automotive brand, the backstory on this one is a little complicated, starting with the model year. Saab originally ground production to a halt in 2011. This model came about after National Electric Vehicle Sweden (NEVS) acquired the brand out of bankruptcy, and was part of a run of 420 models built starting in late 2013 before NEVS lost the rights to use the Saab name and griffin logo. It was originally set aside for crash testing, but never actually used for that purpose, and mostly sat idle inside the plant, in case NEVS restarted production of combustion vehicles. The 41 miles on the odometer came from running the car on a test track near the Trollhattan plant for photography and video purposes. It features a 2.0-liter turbo-four engine that makes 217 horsepower and 258 pound-feet of torque. It has a two-tone interior with cream leather seats and a dashboard and center console that looks like what you might expect to result from Saab's parts-sharing arrangement under the ownership of bankruptcy-era General Motors. Nowadays, NEVS has financial backing from Chinese investors and is making electric vehicles based on the 9-3 platform and body, just without any Saab badging. It continues to operate the Trollhattan plant and another in Tianjin, China, and it reportedly plans a new plant in Shanghai. NEVS also has partnered with Swedish supercar maker Koenigsegg in a venture to develop new EVs. The 9-3 buyer’s name is Claus Spaangaard. HeÂ’s a Danish car collector and car-repair shop owner who says he already owns two Saab cars. Proceeds from the auction will fund research into sustainable mobility in Sweden, NEVS says.

Saab still alive and well at New Jersey dealership

We all know the Saab story: a niche automaker that just couldn't last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just because the automaker has all but completely disappeared, it doesn't mean that the loyal following has as well. In fact Saab Automobiles Parts North America estimates there are some 450,000 Saabs still in use in the United States, and many of them are still die-hard brand faithful who are adamantly clinging to the bankrupt brand they love. And many of those loyal customers are still finding a home at Park Avenue Saab in Maywood, NJ. Although the Park Avenue Auto Group operates Acura, BMW and Lotus franchises, it hasn't given up on Saab just because the company isn't making any new cars anymore. Instead it's set up shop in an old Suzuki showroom and is building a growing list of Saab customers across New York, New Jersey and Pennsylvania – parts of that list acquired from other, closed Saab dealers in the region. The dealership stocks spare parts and is ready to perform whatever service and maintenance existing Saab owners might need, but it's also still buying and selling Saabs: used models with low mileage and manufactured as close as possible to the end of production in 2011. So when an owner of an old Saab is ready to trade up, the dealership has something to offer. And many of those loyal customers, according to Automotive News, are willing to pay top dollar rather than switch to another brand. If and when a Saab owner needs to buy something newer – as most will have to – the dealer is ready to introduce them to a new Acura or BMW, but to date, very few have. That's why Park Avenue Saab still sells about 40 used Saabs every month to customers in the vicinity, across the country or even overseas. Between the sales and service departments, the dealership is still turning a brisk business, but unless NEVS, Mahindra or some other knight in shining armor swoops in and manages to do what GM and Spyker couldn't, the dealership's management know the business can't last forever.