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New owners of Saab don't get to use the name

Saab won't be revived as a Chinese-backed electric car brand. Aerospace and defense company Saab AB has declined to let the new owners of the dormant automaker's old designs and factory use the name on new cars, Automotive News reports. It's a blow to fans of the Swedish brand, who hoped the name would be revived on new vehicles coming out of the same factory as models like the 99 Turbo. National Electric Vehicle Sweden, known as NEVS, bought major assets of the Saab operation in 2012 following former parent Spyker's decision to liquidate the company in December 2011. This not only included the Trollhattan assembly plant in Sweden, but the rights to the Saab 9-3 and the platform of its successor. NEVS built some new 9-3s using leftover parts and powered by the old 2.0-liter turbo engines, with the intent to raise money to produce new electric vehicles for Europe and China – and to use the Saab name. When General Motors bought all of Saab Automobile in 2000, it used the name under license from the Saab AB. That permission was then passed to Spyker in 2010 and later NEVS, albeit without the griffin logo. But when NEVS sought creditor protection in 2014, Saab AB revoked the naming rights. Following reorganization, NEVS in August announced a deal with Dongfeng Motor Corp. to develop a new lineup of electric vehicles, which was revealed in December to include five new models by 2018, some assembled in China by 2020 – the first of which being an EV version of the old 9-3. However, Saab AB told Automotive News that discussions have ended regarding the use of the Saab name on these vehicles. NEVS owner Kai Johan Jiang told a Swedish radio station the company will find a new name to market the cars under when they go on sale. It's similar to what happened to SAIC when it purchased vehicle technology from bankrupt British carmaker MG Rover. While it had the tooling to essentially make the Rover 75, the brand name at the time belonged to BMW and barred SAIC from using it, so the Roewe brand was created in China. It's unclear why talks broke down and also where NEVS will get a new name (there aren't nicer ways to spell Saab, and it was originally an acronym, anyway). Will Saab AB attach its name to another line of cars? Probably not. What it does mean, however, is that Saab fans have to cling tighter to their old cars now. Perhaps that's for the best. Related Video:

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Future Classic: 1999-2002 Saab 9-3 Viggen

Given the company’s now-defunct status, you could argue that all Saabs are future classics. Even the final round of cars from the era of General Motors ownership deserve their place in history. Seriously, how hot was the last 9-5? Handsome design and quirky features were hallmarks of the Saab brand, and its cars felt every bit as premium as its primary European competitors. But while other luxury carmakers put great effort into full lineups of performance cars, Sweden only produced the odd sporty Saab every once in a while. One of our favorites was the 9-3 Viggen from the turn of the century, and itÂ’s a car that still makes us swoon today. Why is the Saab 9-3 Viggen a future classic? Saab's whole "born from jets" tagline never really made much sense, but at least the 9-3 Viggen's name was a nod to the company's aerospace roots. The Swedish word "Viggen" translates to "thunderbolt" in English, and this name was used on the Saab 37 Viggen aircraft that entered service in the early 1970s. MotorWeek | Retro Review: '99 Saab Viggen The 9-3 Viggen used a turbocharged 2.3-liter inline-four engine, most notably remembered for its eyebrow-raising 20 psi of boost pressure. Rated at 225 horsepower – which was later bumped up to 230 hp – and 252 pound-feet of torque, this engine was paired exclusively with a five-speed manual transmission and front-wheel drive. Stiffer suspension components, firmer dampers, stronger driveshafts, a heavy-duty clutch and a revised exhaust were also part of the package. The Viggen was relatively quick, with Saab quoting a 0-to-60-mph time of around 6.5 seconds. However, the 9-3 Viggen is largely remembered for things like its ridiculous turbo lag and torque steer – characteristics that kind of made this car hilarious to drive, even if they took away from overall sharpness and composure. What is the ideal example of the Saab 9-3 Viggen? Saab offered the 9-3 Viggen as a three-door hatchback, five-door hatchback and two-door convertible. And while this car is most commonly remembered in its launch shade, Lightning Blue, Saab offered the Viggen in black, gray, red, silver and yellow. You could even spec the interior with blue, orange or tan leather accents. Arguably the most iconic 9-3 Viggen spec is a Lightning Blue three-door hatch, but the other colors are far more rare. WeÂ’ve got a major soft spot for a Monte Carlo Yellow five-door, but really, you canÂ’t go wrong.