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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Even Ferrari swept up in latest Takata recall expansion

The scope of Takata's deadly airbag problems continues to widen. Eight manufacturers announced recalls Friday that affect more than 12 million vehicles, according to documents filed with federal regulators. The automakers include Honda, which is recalling 4.5 million units, Fiat Chrysler with 4.3 million, Toyota with 1.65 million, and Subaru, which is recalling almost 400,000. Some of these cars include the Saab 9-2x and Pontiac Vibe that Toyota and Subaru made for General Motors. Mazda will recall 730,000 vehicles and Nissan has 400,000 affected units. The smallest numbers were posted by Mitsubishi, with 38,000 Lancers manufactured from 2006 to 2007, and as a noteworthy high-end manufacturer, Ferrari is calling back 2,800 vehicles. These are all US-market cars. Beyond America, the Japanese Transport Ministry has announced seven million additional vehicles will be recalled, which means 19.6 million vehicles across the globe are affected by recalls announced. The defects have been traced to an insufficiently manufactured airbag inflator, which lacks a drying agent that would prevent the inflators from deteriorating over time. Thirteen deaths have been linked to the faulty airbags, which have become unstable and are prone to exploding and showering vehicle occupants with lethal amounts of metal shrapnel. A private equity firm, KKR & Co., has been named in a possible buyout of the struggling Takata. Related Video: News Source: ReutersImage Credit: Shutterstock Government/Legal Recalls Ferrari Honda Mazda Automakers Mitsubishi Nissan Pontiac Subaru Toyota Saab Safety

Junkyard Gem: 1988 Saab 900

Saab had a cult following in North America going back to the two-stroke Saab 96, but it wasn't until the 900 made its debut for the 1978 model year that the marque started to be considered a mainstream – if still a bit odd – brand here. Based on the venerable 99 but seeming a lot more modern, the 900 sold well to those who wanted to drive something sensibly Scandinavian but didn't want the stodginess of a Volvo. These cars were especially popular in Colorado, and I found this high-mile-but-solid '88 in a Denver self-service wrecking yard. Nearly made it to 300,000 miles, but it never got the chance. The key is still in the console-mounted ignition switch, and the steel lanyard indicates that this car went to the wrecking yard via an insurance-company or dealership-trade-in auction. Since the car has no major body damage, that means that its final owner traded it in – reluctantly, we hope – on another car, and nobody was willing to bid over scrap value for the elderly Swede at auction. Most such auctions have an arrangement with a local wrecking yard to take all the unsold cars for a set price, and that's what we can assume happened to this car. Chances are that it was still in running condition when it showed up here. You could get a 1988 Saab 900 with a three-speed Borg-Warner automatic transmission, but I can't recall having ever seen one so equipped. Most Saab 900 buyers insisted on manuals. The engine in this car is a slant-four based on the same Triumph engine used in the Triumph TR7. By the 1980s, Saab had made sufficient improvements to the design that it was several orders of magnitude more reliable than its British Leyland ancestors. This one made 110 horses, which did an acceptable job of moving the car's 2,695 pounds. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad sums up the way Saabs were marketed in the United States in 1988. Related Video: Featured Gallery Junked 1988 Saab 900 View 16 Photos Auto News Saab Hatchback