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Saab to reintroduce 9-3 SportCombi as Phoenix development continues

The saga of Saab goes to show that you can't keep a good automaker down. Founded back in 1947 (the same year, incidentally, as Ferrari, TVR and Maserati defector OSCA), Saab split off from its aerospace division, merged with Scania trucks, was subsequently picked up by General Motors, then pawned off onto Spyker before its current Chinese owners brought it back out of bankruptcy. Now under the auspices of National Electric Vehicle Sweden (NEVS), Saab has official restarted production of the 9-3 sedan, but what are its plans for the future?
In correspondence with Autoblog, NEVS communications director Mikael Ostlund gave us an idea of what to expect. First of all, NEVS is living up to its name by launching an electric version of the 9-3. As we reported a couple of weeks ago, the 9-3 EV currently is undergoing a pilot launch in the Chinese city of Qingdao (which owns part of NEVS) before being rolled out in other markets around the world. But that's not all NEVS has planned for Saab.
The reborn Swedish automaker also plans to relaunch the 9-3 SportCombi to supplement the 9-3 sedan. The wagon version was part of the second-gen 9-3's rollout in the early 2000s, offering increased cargo space and versatility - particularly vital since GM had seen it fit to replace the previous hatchback bodystyle favored by the brand faithful with a more traditional trunked form to lure new buyers into the fold. Although Ostlund confirmed that NEVS has "the option of adding the convertible" back into the lineup, nut has yet to decide on if and when it will do so.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

2014 Saab 9-3 officially relaunched, reborn

Saab is officially building cars again. Production of the 9-3 Sedan has kicked back off in Trollhättan, Sweden, and the first example is reportedly earmarked for the company's museum. Initial sales are targeted for China, although Swedish customers will also be able to buy new Saabs built in their country right away, too. It isn't immediately clear if the model will be available in the rest of Europe, let alone in North America.
The initial run of 9-3s will be powered by a 220-horsepower, 2.0-liter turbocharged four-cylinder before an electric model joins the range next year. There are no Biopower or XWD all-wheel-drive models presently in production. And while the lion's share of the 2014 9-3 is a carryover from the pre-bankruptcy car, there are some changes, including a new anti-whiplash seat system and a "greater number of non-GM parts," reports SaabsUnited.
"I am very proud of the dedication and the focus that NEVS management and employees have demonstrated over the year that has passed since we became owners of the plant in Trollhättan, and who have made this possible. Swedish expertise along with Japanese technology around batteries and new lightweight materials and our Chinese group's focus on green technology is our strength for the future," said Kai Johan Jiang, the founder of Saab's parent company, National Electric Vehicle Sweden.