2007 Saab 9-3 2.0t Convertible 6-speed Manual on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab 9-3 production to start in China in 2013 [UPDATE]

We knew that National Electric Vehicle Sweden planned to restart production of the last-gen Saab 9-3 at some point in the future, we just didn't know exactly when, or exactly where. As it turns out, the answers to those questions are soon, and China.
Though NEVS had initially said it will build vehicles in Sweden before shipping them to China, the latest report from Autocar suggests that the cars will instead be built right in Quingdao starting later in 2013. That's right, this calendar year. Also on the docket is a followup electric version of the 9-3, which is slated to come to market in 2014 in an effort to satiate China's wish that there be half a million EVs silently filling its streets within the next two years.
NEVS wants to be part of the EV solution, but it's not going to be easy. Naturally, if these cars are to be built in China, a factory has to be located or built, tooling needs to be in place, workers need to be hired and trained and a lengthy trail of paperwork has to be signed off by the government before even the well-known gasoline-powered 9-3 can be a reality, let along the unknown quantity that is the 9-3 ePower.

Saab to hire 200 engineers, might build gas cars with Mahindra

The brand formerly known as Saab is still intent on teaching The Little Engine That Could a few ticks about persistence. We say "formerly known" because it turns out that National Electric Vehicle Swedent (NEVS), the Sino-Japanese investment consortium that just bought the majority of Saab's assets, minus Saab Automobile Parts AB, may not actually own the rights to the Saab brand name. According to a report in Di.se via Saabs United, NEVS will need to negotiate with Scania and the Swedish aerospace and defense group, Saab AB, for the right to name its forthcoming electric car the Saab 9-3.
NEVS is hiring 200 engineers now to work on its electric car program, and reports are that it will hire more as it gets closer to the 2014 launch. It will be based on the current (read: ancient) 9-3, and we hope NEVS is succeeds in getting the naming rights, because the NEVS 9-3 just doesn't have the same ring. NEVS will likely target China as the model's main market.
However, it's rumors of their second negotiating ploy that we're really rooting for: to work with Mahinda & Mahindra, the Indian company once in the running for Saab's assets, develop a petrol-powered 9-3 on the next-generation Phoenix platform, based on Jason Castriota's design.