2006 Saab 9-3 Turbo V6, Loaded, Heated Leather, Beautiful Condition on 2040-cars

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New owners still struggling to secure rights to use Saab name

Not to state the obvious, but if you're going to buy an automaker, it's probably advisable to secure rights to use the name.
That's what the new owners of Saab are trying to work out after buying the iconic Swedish automaker earlier this month, Automotive News reports.
National Electric Vehicle Sweden (NEVS), the Chinese-Japanese conglomerate, acquired the company's physical assets, including its factory in Trollhättan, but didn't get rights to use the Saab name and logo. Truckmaker Scania and defense company Saab AB maintain the name and logo rights, and will need to sign off on NEVS using it, according to the publication. The parties are in discussions.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Autoblog sell-it-yourself highlight: 2004 Saab 9-5 Aero Wagon

Want to sell your car? We make it safe, easy and free. Quickly create listings with up to 6 photos. Reach - literally - millions of buyers. Log in and create your free listings. In a recent Autoblog sampling of 10 pre-owned choices at least 10 years old and selling for under $10K, an Autoblog editor gave a shout-out to Saab's 9-5. And who could blame him? Despite its departure from the US market and subsequent closure as an automaker, Saab's brand still resonates among a committed core of enthusiasts. The Saab 9-5, available in both sedan and wagon variants, was the upper model of a two-model lineup; the 9-3 sedan sat below it, while the GM-sourced 9-7 SUV didn't appear until 2005. Both the sedan and wagon 9-5 were surprisingly roomy, and the Aero variant, pictured here, incredibly fast. This for-sale example, located in North Carolina, is at 176,000 miles a well-used example in need of (at least) a repaint. But this is the perfect color combination, plus a combo of sport and utility. Buy it for around $2K, hold another $5,000 in reserve to cover the obvious needs, and you can enjoy a distinctive piece of practical and powerful transportation. Related Video: