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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Junkyard Gem: 1989 Saab 900 Turbo Convertible

I live in Colorado, where Saabs were loved deeply by residents going way back to the 96 (and I'm sure a few 92s were sold here in the 1950s, though I haven't found any in local car graveyards … yet). By far the easiest pre-GM Trollhattanites to find in Centennial State wrecking yards these days are the 1978-1993 900s, and I walk by a half-dozen for each one that I document as a Junkyard Gem. We admired a gloriously brown 900 Turbo two-door a few months back, but today's 900 Turbo is an extremely rare cabriolet version, the first I've found in a boneyard in at least 15 years. The convertible 900 was available only as a turbocharged version in the United States when it was introduced for the 1986 model year, and that continued through 1991. After that, a naturally-aspirated 900 convertible could be bought here. When in very nice condition, these cars can bring tidy sums. A super-low-mile '87 900 Turbo convertible just sold for $145,000 recently, in fact. This car has more than 843 times as many miles on the odometer as that car, however, and it shows every one of them. It's not terribly rusty, considering, but the sheet metal shows many battle scars, and the interior is about what you'd expect with 33-year-old leather. Last year's film adaptation of Haruki Murakami's short story, "Drive My Car," put the Saab 900 Turbo back into mainstream cultural awareness. However, that car is a two-door sedan; the best-known Saab 900 Turbo Convertible in cinema history is the one driven by Iben Hjelje's character in the film adaptation of the Nick Hornby novel, "High Fidelity." These cars were fairly quick for their time, with 160 horsepower from this DOHC 2.0-liter straight-four in 1989. Having seen more than my share of 900 Turbos going up against same-era BMW E30s and Acura Integras on road courses, I'd put my money on the Saab in a wheel-to-wheel race (that is, in a race short enough to keep the Swede's nervous engine alive). While a three-speed automatic was available on this car, the kind of Americans odd enough to buy Saabs in 1989 also tended to be the type that wanted manual transmissions. In fact, I can't recall ever seeing a (non-Opel-based) 900 with a slushbox. Yes, Opel! Starting in the 1994 model year, the 900 name went on a car based on the Opel Vectra platform. Later on, the Saab 9-5 and Saturn L-Series lived on the same chassis. Given all the luxury features and genuine performance, this car was a pretty good value for the price in 1989.

New owners still struggling to secure rights to use Saab name

Not to state the obvious, but if you're going to buy an automaker, it's probably advisable to secure rights to use the name.
That's what the new owners of Saab are trying to work out after buying the iconic Swedish automaker earlier this month, Automotive News reports.
National Electric Vehicle Sweden (NEVS), the Chinese-Japanese conglomerate, acquired the company's physical assets, including its factory in Trollhättan, but didn't get rights to use the Saab name and logo. Truckmaker Scania and defense company Saab AB maintain the name and logo rights, and will need to sign off on NEVS using it, according to the publication. The parties are in discussions.