2003 Saab 9-3 on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

New owners of Saab don't get to use the name

Saab won't be revived as a Chinese-backed electric car brand. Aerospace and defense company Saab AB has declined to let the new owners of the dormant automaker's old designs and factory use the name on new cars, Automotive News reports. It's a blow to fans of the Swedish brand, who hoped the name would be revived on new vehicles coming out of the same factory as models like the 99 Turbo. National Electric Vehicle Sweden, known as NEVS, bought major assets of the Saab operation in 2012 following former parent Spyker's decision to liquidate the company in December 2011. This not only included the Trollhattan assembly plant in Sweden, but the rights to the Saab 9-3 and the platform of its successor. NEVS built some new 9-3s using leftover parts and powered by the old 2.0-liter turbo engines, with the intent to raise money to produce new electric vehicles for Europe and China – and to use the Saab name. When General Motors bought all of Saab Automobile in 2000, it used the name under license from the Saab AB. That permission was then passed to Spyker in 2010 and later NEVS, albeit without the griffin logo. But when NEVS sought creditor protection in 2014, Saab AB revoked the naming rights. Following reorganization, NEVS in August announced a deal with Dongfeng Motor Corp. to develop a new lineup of electric vehicles, which was revealed in December to include five new models by 2018, some assembled in China by 2020 – the first of which being an EV version of the old 9-3. However, Saab AB told Automotive News that discussions have ended regarding the use of the Saab name on these vehicles. NEVS owner Kai Johan Jiang told a Swedish radio station the company will find a new name to market the cars under when they go on sale. It's similar to what happened to SAIC when it purchased vehicle technology from bankrupt British carmaker MG Rover. While it had the tooling to essentially make the Rover 75, the brand name at the time belonged to BMW and barred SAIC from using it, so the Roewe brand was created in China. It's unclear why talks broke down and also where NEVS will get a new name (there aren't nicer ways to spell Saab, and it was originally an acronym, anyway). Will Saab AB attach its name to another line of cars? Probably not. What it does mean, however, is that Saab fans have to cling tighter to their old cars now. Perhaps that's for the best. Related Video:

China's Evergrande says it will start making electric vehicles in June

BEIJING — Chinese property firm Evergrande Group will start producing its first electric vehicles in June as part of a goal to become the world's largest new energy vehicle (NEV) company within the next three to five years, according to its chairman. Hui Ka Yan made the comments at a conference in the eastern city of Tianjin over the weekend, according to a statement published on the company's website on Tuesday. "The new energy automobile industry has a huge market prospect. Evergrande has completed the entire industrial chain layout in the field of new energy vehicles," Hui said. He also said that Evergrande plans to start selling its first electric vehicle model globally "soon," which will use electric car production technology from Swedish car makers Saab and Koenigsegg, and drive systems from Netherlands' e-Traction, according to the statement. Evergrande, China's second-largest property developer by sales, has been aggressively expanding into the automotive space in search of new areas of growth as the Chinese property market slows. Its subsidiary, Evergrande Health, invested in vehicle manufacturer National Electric Vehicle Sweden AB (NEVS), which picked up the assets of Saab, and Chinese auto battery maker Shanghai CENAT New Energy Co this year. It is also the majority investor in Swedish super car brand Koenigsegg. Not all of Evergrande's investments have gone smoothly, however. Last year, Evergrande Health bought 45 percent of Chinese electric vehicle firm Faraday Future as part of a $2 billion plan but the deal eventually turned sour. The companies have since ended their legal fight. Sales of NEV vehicles have remained a bright spot in China's car market, jumping 61.7 percent in 2018 to 1.3 million vehicles even as the overall car market contracted for the first time since the 1990s. China's biggest auto industry association predicts NEV sales to hit 1.6 million this year. Auto News Green Plants/Manufacturing Koenigsegg Saab NEVS