2003 Saab 9-3 on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1986 Saab 900 Turbo

The Saab 900 sold well in Colorado, and owners of these cars tend to hang onto them for decades. For those reasons, I still find 900s while making my rounds of the self-service wrecking yards in the Denver region. The turbocharged models tended to fail more quickly than their naturally-aspirated counterparts, though, so the 900 Turbo can be tough to find today. Here's a 1986 that took its final tow-truck ride into a Denver yard a couple of months back. The 900 received a makeover for the 1987 model year, so today's Junkyard Gem comes from the final year of the 900 with the endearingly 1960s face derived from its 99 predecessor. Most of these cars didn't chug along for quite as many miles as their Volvo 240 countrymen, but that may be attributable more to the differences in driving style between Volvo and Saab owners. The word TURBO had magical connotations during the 1980s, and so most turbocharged cars of the era boasted big, obvious badging. Red car interiors were all the rage during the 1980s and 1990s. Try to imagine the vivid bordellitude of this upholstery before it faded beneath the blazing Colorado sun. Was it a runner when it arrived here? We'll never know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born from jets, sure, though the original Saab jet was known as "the Flying Barrel" and wasn't especially graceful-looking. Featured Gallery Junked 1986 Saab 900 Turbo View 14 Photos Auto News Saab Automotive History

Nicolas Cage flogs Saab-based Senova from Beijing Auto [w/video]

BAIC has officially pulled the covers off of its new Senova D Series sedan for China. The four-door is based on the old Saab 9-5 and boasts a turbocharged 2.0-liter four-cylinder engine. Local buyers can get their hands on the machine for around $22,745 at current conversion rates. Other engine options include a turbocharged 1.8-liter four cylinder as well as turbocharged 2.3-liter four-cylinder, and a wide range of safety equipment comes standard on every trim except the very base model. Those goodies include a tire pressure monitoring system, active head restraints, blind spot detection, driver fatigue detection and parking sensors.
The Senova nameplate serves every model based on former Saab architectures, including the Epsilon, GM2900 and GM2400 platforms as well as engine and transmission tech. In order to promote its new products, BAIC has hired Hollywood staple Nicolas Cage to serve as the company's brand ambassador. Cage stars in the Senova-heavy Town of Car Legends action-packed video short (directed by Olivier Megaton of Transporter 3 and Taken 2 fame) which you can view by scrolling below.