Rolls-royce > Silver Spur 1985 on 2040-cars

Auto blog

2017 Rolls-Royce Model Year Preview and Updates

It's a modest year of change at Rolls-Royce. In fact, the most significant news is the discontinuation of the Phantom VII, while the world (OK, the top 1% of the world) awaits its replacement, with a scheduled debut in 2018. Even with a year of modest updates, Rolls-Royce customers and patrons needn't, as the company's CEO put it, be 'seduced by mass-luxury brands'. DAWN/WRAITH: The convertible and coupe variants of the Ghost platform receive modest updates to trim and available options. Rolls-Royce also introduces a Black Badge variant, targeting – in R-R speak – the 'darker, more assertive, confident and demanding aesthetic of a new ... Rolls-Royce customer'. GHOST: Rolls-Royce's Bespoke service, long a staple among Phantom enthusiasts, has worked its way down the food chain to Ghost prospects. To reluctantly paraphrase Burger King: Have it your way! PHANTOM: As Rolls-Royce prepared for an end-of-the-year build-out of its Phantom, the company built a total of 50 Zenith Edition Coupes and Drophead Coupes, as well as enough sedans to bridge the gap between the Phantom VII's end of production and its 2018 model year launch of its replacement.

Rolls-Royce Phantom Limelight is opulence par excellence

Rolls-Royce never tires of putting out limited-edition versions of the company's plush models as a way to show off what its Bespoke team is capable of. The latest in a long line of ritzy Rolls is the new Phantom Limelight Collection, which takes inspiration from the theatrical stage. The luxurious sedan was technically unveiled at the recent Shanghai Motor Show, but detailed images and more info about the custom four-door was just released. Limited to 25 cars worldwide, the Limelight Collection marks the debut of Rolls' latest rear seats, and they are about as lavish as you would expect. The chair backs can recline up to 27 degrees, and a calf rest comes up a further 68 degrees to fully support wealthy passengers. There's also a power footrest hidden in the floor. Beyond the swanky seats, the Limelight also packs a dressers-worth of storage in the doors. Offered in both Ladies' or Gentleman's versions, they include custom places to store perfume, watches and jewelry. The rest of the interior is also available in two schemes that are dominated by either Seashell leather with Navy Blue as a contrast or vice-versa. To complete the theme, the exterior is painted in a shade called Gala Blue, and there's a Seashell and navy stripe painted down the side. Like the rest of Rolls' special cars, the Limelight amounts to some seriously upscale trim on an already high-class vehicle, but there's little doubt the company can sell all 25 of them. Related Video: ROLLS-ROYCE MOTOR CARS SHARES THE LIMELIGHT WITH PHANTOM CUSTOMERS 23 April 2015, Goodwood British engineering ingenuity and artistic creativity have proven to be the inspiration behind the naming and creation of the latest Bespoke Phantom Collection to emerge from the Home of Rolls-Royce in Goodwood, England. The Rolls-Royce Phantom Limelight Collection has been conceived for that select group of people who spend their lives in the public eye and on the world stage. Its name was inspired by the origin of a British invention which became synonymous with fame. The limelight effect was originally discovered in the 1820s by Sir Goldsworthy Gurney, a prototypical British gentleman scientist and inventor of the Victorian era. It was harnessed to revolutionise illumination in the theatres of London's Covent Garden, highlighting leading actors on the stage, thus leading to the phrase, 'in the limelight'.

Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.