1999 Rolls-royce Silver Spur on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce just unveiled the Rolls-Royce of picnic baskets

While automakers such as Cadillac and Koenigsegg have prepared debuts for full-size automobiles at Pebble Beach this week, Rolls-Royce has decided this will be the perfect occasion to unveil a picnic basket. That being said, this picnic basket is fully up to Rolls-Royce standards. And that's important because when you take your Rolls out for an al fresco lunch, a plain old blanket and an Igloo cooler simply won't do. There will only be 50 of these baskets made and they will accompany the final 50 Phantom Coupes and Drophead Coupes. Each is crafted from American walnut wood and leather that is coordinated with its accompanying car's exterior color. The basket also has milled aluminum hinges with the debut locations of the cars' concept predecessors. Because of course it does. View 11 Photos The basket is equipped with only the finest dining wares including a walnut cutting board, Rolls-Royce embroidered napkins, and stainless steel cutlery. Then there's the genuine lead crystal wine glasses and dishes with details in black paint and platinum. Obviously silver or gold wouldn't cut it. The basket will be shown at the Pebble Beach Concours d'Elegance this weekend. So if you're there and are wondering why a picnic basket is being so prominently displayed, now you'll know. Related Video:

Rolls-Royce debuts super limited Ghost Mysore edition

Rolls-Royce is celebrating the history of India with its latest, extremely limited edition of the Ghost Extended Wheelbase called the Mysore Collection. Just three of these specially upholstered versions are being made. These Ghosts are dedicated to Mysore, India, and to the Tipu Sultan there in the 18th century. They receive a two-tone blue and silver livery with a pinstripe featuring a stylized peacock running down the side. For the interior, they feature light-colored wood, white leather and blue carpets. However, the most obvious change for this limited edition is the inclusion of a tiger on each headrest. Rolls did make one rather odd decision for this commemoration of India. According to the luxury brand's Facebook post about them, the three special Ghosts are only for sale in Abu Dhabi. Although, the brand says, "In Arabic, Mysore also refers to wealth and power." Rolls-Royce Bespoke Ghost Mysore Collection 'In this world I would rather live two days like a tiger, than two hundred years like a sheep.' Tipu Sultan - 'The Tiger of Mysore.' Tipu Sultan was the ruler of 18th century Mysore in India. In Arabic, Mysore also refers to wealth and power. The Bespoke Ghost Mysore Collection takes inspiration from this, and each of these extended wheelbase models are adorned with symbols of success. Ghost Mysore will be available exclusively in Abu Dhabi. Only three have been created. Related Video: Featured Gallery Rolls-Royce Bespoke Ghost Mysore Collection News Source: FacebookImage Credit: Rolls-Royce Design/Style Rolls-Royce Luxury Sedan rolls-royce ghost