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Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.

Rolls-Royce gets Inspired by Film with latest Wraith special [w/video]

"You like me, you really like me!" If Rolls-Royce could tune its exhaust note to speak those words, (in Sally Field's voice, no less) we get the feeling it would. But since it can't it has done what it does best: launch a special edition. In this case, it's called the "Inspired by Film" edition, and it's based on the Wraith. Its creation was inspired by And the World Stood Still, a rather dramatic promotional video that accompanied the Wraith's launch two years ago. The film, which you can view below if you missed it the first time around, involved 100 DSLR cameras, 36 computers and nearly a mile of cabling, orchestrated in Barcelona to capture the spirit of the Rolls-Royce fastback. It was decorated with a Gold Award by the International Visual Communications Association and was recently admitted to the National Archive of the British Film Institute. So to mark the occasion, Rolls is rolling in to the New York Auto Show with this special edition. Taking the Silver Screen theme quite literally, it's decked out with two-tone silver paint, a solid silver Spirit of Ecstasy hood ornament and grey leather with ebony and aluminum trim. The special edition will be available to order right after its debut in Manhattan, and of course comes with the 6.6-liter twin-turbo V12 churning out 624 horsepower to make the Wraith the fastest, most powerful production model in the company's history. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ROLLS-ROYCE WRAITH 'INSPIRED BY FILM' DEBUTS AS LAUNCH FILM IS ACCEPTED INTO BFI NATIONAL ARCHIVE 31 March 2015, Goodwood The groundbreaking Rolls-Royce Motor Cars Wraith launch film, 'And the World Stood Still', has been accepted into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars has created Wraith 'Inspired by Film', which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive. "We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection," commented Russell.

'Top Gear' episode 4 recap | A road trip through Borneo

Episode four of "Top Gear" season 27 is officially in the books, and if you like Freddie and Paddy, you probably enjoyed this one. The two went on a hell of an adventure through Borneo, but didn’t bring Chris Harris along for the ride. Maybe we were just getting accustomed to the three of them hanging out together, but the trip felt like it was missing something without Chris. Regardless, the feature film of this episode revolved around Freddie and Paddy driving the cheapest, rarest cars they could find. They bought them in Europe, then drove all throughout the island of Borneo, eventually reaching Brunei. Freddie got himself an Austin Allegro Estate, while Paddy made do with a Matra Bagheera S. If you had to look those cars up, we donÂ’t blame you. TheyÂ’re both rather obscure models, so itÂ’s safe to say they hit their mark on the rare requirement. Back at home base in England, Chris says he was reviewing a Rolls-Royce Cullinan. Funnily enough, Rolls wouldnÂ’t loan a Cullinan to "Top Gear" to test, so they had to go out and borrow one for the review. After listening to ChrisÂ’ thoughts on the SUV, it starts to become clear why Rolls may not have wanted the exposure. We wonÂ’t give it all away, but letÂ’s just say that the ultra-luxury ute didnÂ’t receive the most glowing of reviews. Bob Mortimer was the celebrity guest, so there were plenty of laughs to be had in his segment. He wasnÂ’t exactly fast in any of the car challenges, but the entertainment factor was certainly present with him cracking jokes. Even though the Borneo trip wasnÂ’t exactly the same without Chris, the other two managed quite well on their own. Freddie ate a live bug, and the mid-engine Matra made it to the end against all odds. Perhaps itÂ’s a testament to the companyÂ’s history of weathering tough conditions — Matra did win Le Mans three times throughout its history after all. At the very end of the episode, the boys made an admirable gesture by speaking out against the Sultan of BruneiÂ’s horrific laws against homosexual relations. They said that the filming for the episode occurred before the Sultan announced the new laws, and if "Top Gear" had known these rules would be enacted beforehand, they wouldnÂ’t have featured Borneo in their film. In response, Freddie and Paddy modified their Borneo rides with an epic paint job as a form of protesting the anti-gay laws. Good on ya, "Top Gear." Featured Gallery Top Gear episode 4 photos TV/Movies Rolls-Royce Top Gear