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Rolls-Royce just unveiled the Rolls-Royce of picnic baskets

While automakers such as Cadillac and Koenigsegg have prepared debuts for full-size automobiles at Pebble Beach this week, Rolls-Royce has decided this will be the perfect occasion to unveil a picnic basket. That being said, this picnic basket is fully up to Rolls-Royce standards. And that's important because when you take your Rolls out for an al fresco lunch, a plain old blanket and an Igloo cooler simply won't do. There will only be 50 of these baskets made and they will accompany the final 50 Phantom Coupes and Drophead Coupes. Each is crafted from American walnut wood and leather that is coordinated with its accompanying car's exterior color. The basket also has milled aluminum hinges with the debut locations of the cars' concept predecessors. Because of course it does. View 11 Photos The basket is equipped with only the finest dining wares including a walnut cutting board, Rolls-Royce embroidered napkins, and stainless steel cutlery. Then there's the genuine lead crystal wine glasses and dishes with details in black paint and platinum. Obviously silver or gold wouldn't cut it. The basket will be shown at the Pebble Beach Concours d'Elegance this weekend. So if you're there and are wondering why a picnic basket is being so prominently displayed, now you'll know. Related Video:

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.