1988 Rolls Royce Silver Spirit Base Sedan 4-door 6.7l on 2040-cars

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Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Watch the Rolls-Royce Phantom live reveal

Watch the live reveal of the all-new eighth-generation Rolls-Royce Phantom. For decades, the Phantom has defined what it means to be a luxury car. As with other Phantoms, look for metal, wood, and enough leather to support a small farming operation for years. Rolls-Royce Luxury Videos Sedan rolls-royce phantom

Muhammad Ali's 1970 Rolls-Royce Silver Shadow is going for auction

Boxing fans and Rolls-Royce fans, get your wallets ready. A very special car is going to cross the Bonhams auction block this October. It's a 1970 Rolls-Royce Silver Shadow Mulliner Park Ward convertible that was owned by none other than Muhammad Ali, the boxer that ended George Foreman's undefeated streak. Bonhams reports that the car was owned by Ali for 6 years, meaning Ali must've enjoyed this car and used it quite a bit. The company postulates that since Ali bought the car in 1970, it may have been a celebratory purchase, since that was the first year Ali could box again after a five-year ban from the sport for being a conscientious objector during the Vietnam War. The car itself has a number of notable features. For one thing, Bonhams says the car is completely unrestored, and is in quite good condition as such. It also is apparently one of just 272 Silver Shadow Mulliner Park Wards that were built with left-hand drive. It ended up in Holland after Ali's tenure with it, which is partly why it will go for auction at a Bonhams auction in Belgium. Also interesting is that this is a celebrity car – a nice one, too – that is in the realm of affordability. Bonhams estimates it could sell for between $47,000 and $70,000. The low end of that price is actually a couple grand less than Hagerty's estimate of $49,200 for a concours-ready example without celebrity history. And even at the high end, you'll still be paying way less for this than, say, a new Rolls-Royce Ghost. So if you can get yourself to Holland and have the means to buy and ship the car, this could be a way to get a great celebrity car for not a massive amount of money. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.