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Rolls-Royce Cullinan configurator delivers a near-bespoke experience

Earlier this month we configured a McLaren Senna with the assistance of two representatives of McLaren Special Operations. In that piece we wrote about few chances there are for the online "shopper" to get a feel for the coachbuilt experience; the Ferrari LaFerrari configurator offered just three color options, for instance, and Bugatti removed the few variables it presented for the Chiron. McLaren didn't build a public configurator for the Senna. It's the Rolls-Royce Cullinan to the rescue — at least for now — with a brand new configurator that can keep you busy for hours. The Cullinan configurator lists seven categories: Inspired Specs, Exterior Style, Exterior Options, Interior Style, Interior Options, Personalization, and Accessories. Inspired Specs comprises eight themes, such as the sassy Urban (Hero), and the self-evident Wellness or Indulgence. To play outside the lines, go to Exterior style to choose one of 16 colors, 23 Coachlines (pinstripes) in single or double lines, seven wheels, and two wheel detail options — whether or not to have the wheel centers matched to the body color. Polish the exterior details with four options for the Spirit of Ecstasy, a satin silver hood, or a tow hitch. View 30 Photos Take a breather and a cup of Lady Grey tea, then dive in again with the interior, starting with six potential "schemes" or a bespoke interior module. We haven't worked out the permutations, but you can create a wildly large number of different cabins with the 20 different interior colors. The seats alone offer color choices for the inserts, gussets, inners, main body, and valance and seat backs. You can specify a color for the sun visors. Harley Quinn would love it. And after all that, you've still got three more categories to work though. We chose a Cullinan in Anthracite, with a double coachline in Creme Light, on 22-inch wheels, and with a trailer hitch — to tow our Icon A5 amphibious plane, because we already have a Ford F-450 Super Duty for the boat. A Tan interior mixed with Seashell accents should be a fine place to hear nothing of the outside world thanks to Rolls-Royce's sandwiched windows. But we're considering going with Ardent Red instead, so we'll see you over at the configurator. Related Video:

Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

Rolls-Royce Spectre electric coupe testing moves to sunny southern France

Rolls-Royce's first series-produced electric model is well on its way to production. Called Spectre, the big coupe is undergoing shakedown testing on and off the track in the sunny south of France, and the British firm announced that development work is about 40% complete. Going electric isn't an excuse for Rolls-Royce to stray from the reputation for excellence that it has earned over the past 116 years, so engineers are putting the Spectre through the most rigorous testing program they've ever subjected a new model to. We're told that, when all is said and done, the prototypes will have covered over 1.5 million miles of testing, which represents on average more than 400 years of use for a Rolls-Royce. Some test mules were sent to freeze in Sweden near the Arctic Circle, while others were shipped to the French Riviera. Testing in France will be split into two parts. First, the Spectre will be put through its paces on the track that Rolls-Royce parent company BMW operates in Miramas, a town located about an hour west of Marseilles. Engineers will notably get the opportunity to drive the prototypes on handling courses, on a 3.1-mile oval with steep banks, and in standing water. when they have passed every challenge with flying colors, the prototypes will be sent out to the picturesque roads that zig-zag through the countryside surrounding the test track. Rolls-Royce explained it's putting a tremendous amount of effort into fine-tuning the Spectre because the coupe packs more technology than any model it has previously released. It features "141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub-functions," according to the company, which is around three times more sender-receiver signals than in a typical Rolls-Royce. The Spectre will inaugurate a new suspension system that promises to take the firm's Magic Carpet Ride to the next level. It relies on technology that scopes out the road ahead and on data sent by the navigation system to decouple the anti-roll bars when needed, such as on a straight road, and recouple them as the car approaches a corner. The suspension system also gets firmer ahead of a bend. Rolls-Royce hasn't released powertrain specifications yet, and the Spectre's final design remains hidden by camouflage, but the few official numbers available are impressive.