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Rolls-Royce looks to the heavens with diamond-encrusted Celestial Phantom

The Middle East is a vital market for Rolls-Royce, particularly in the Gulf emirates. So the British automaker wouldn't let the region's premier auto show go by unnoticed, and to that end has rolled into the Dubai Motor Show with an array of special editions.
Chief among them is the Celestial edition Phantom, a customized limousine that initially debuted at the Frankfurt Motor Show but has returned to Dubai with the addition of 446 diamonds hand-set into the door panels, center console and cabin privacy partition. Taking the spirit of the Phantom's trademark starlight headliner even further, the Celestial edition reproduces overhead the constellations exactly as they were on the evening of January 1, 2003, when Rolls-Royce delivered the first Phantom to its owner, as verified by the South Downs Planetarium in Chichester, England.
The Bespoke division also fitted the Celestial Phantom with inky blue leather, special glassware and a custom picnic set. The wheel hubs are also engraved and the Spirit of Ecstasy hood ornament uplit, demonstrating just a few of the possibilities awaiting those with the means not only to buy a new Rolls-Royce, but also commission special features from the Bespoke department.

Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce Spectre electric coupe testing moves to sunny southern France

Rolls-Royce's first series-produced electric model is well on its way to production. Called Spectre, the big coupe is undergoing shakedown testing on and off the track in the sunny south of France, and the British firm announced that development work is about 40% complete. Going electric isn't an excuse for Rolls-Royce to stray from the reputation for excellence that it has earned over the past 116 years, so engineers are putting the Spectre through the most rigorous testing program they've ever subjected a new model to. We're told that, when all is said and done, the prototypes will have covered over 1.5 million miles of testing, which represents on average more than 400 years of use for a Rolls-Royce. Some test mules were sent to freeze in Sweden near the Arctic Circle, while others were shipped to the French Riviera. Testing in France will be split into two parts. First, the Spectre will be put through its paces on the track that Rolls-Royce parent company BMW operates in Miramas, a town located about an hour west of Marseilles. Engineers will notably get the opportunity to drive the prototypes on handling courses, on a 3.1-mile oval with steep banks, and in standing water. when they have passed every challenge with flying colors, the prototypes will be sent out to the picturesque roads that zig-zag through the countryside surrounding the test track. Rolls-Royce explained it's putting a tremendous amount of effort into fine-tuning the Spectre because the coupe packs more technology than any model it has previously released. It features "141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub-functions," according to the company, which is around three times more sender-receiver signals than in a typical Rolls-Royce. The Spectre will inaugurate a new suspension system that promises to take the firm's Magic Carpet Ride to the next level. It relies on technology that scopes out the road ahead and on data sent by the navigation system to decouple the anti-roll bars when needed, such as on a straight road, and recouple them as the car approaches a corner. The suspension system also gets firmer ahead of a bend. Rolls-Royce hasn't released powertrain specifications yet, and the Spectre's final design remains hidden by camouflage, but the few official numbers available are impressive.