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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Lucky ducks rescued, ride in a Rolls-Royce to their new Goodwood home

The phrase "put it on the bill" has taken on a new meaning at Rolls-Royce's Goodwood, England, factory. The firm now shares its headquarters with 15 ducks that were rescued earlier in 2020 and re-released as adults. Rolls-Royce explained that James Caffrey, one of its security guards, spotted a group of seven ducklings in a company parking lot in April 2020. He spent several hours observing the unexpected visitors from a distance before realizing that the mother duck wasn't coming back. Concerned, he captured the birds with the help of colleagues and sent them to the Brent Lodge Wildlife Hospital, which cares for sick, injured, and orphaned animals. Brent Lodge's goal is to release animals back into their natural habitat as soon as possible, not to keep them in captivity. The seven siblings were reared into adulthood and sent back to Rolls-Royce's headquarters, along with eight additional ducks that were also rescued locally. The group traveled to Goodwood in the back of a Cullinan, an honor that few humans — let alone birds — experience. They traveled in cages, letting ducks loose in an SUV would be disastrous, and Rolls-Royce joked its engineers are now looking into using ducks as a unit to measure trunk space. Rolls-Royce's new tenants live near the lakes that are next to its factory, so they're fully self-sufficient. There is enough food available to sustain the entire clan. We don't know whether they'll be asked to contribute something in exchange for living at Goodwood; the 250,000 bees the firm keeps make honey that's exclusively served to guests, like customers who fly in to pick up a car. If duck eggs come with your new Phantom, you'll know why. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.