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Artists reinterpret Rolls-Royce scale models for charity

Everyone loves toy cars. Even artists, apparently. And even if they toys in question are higher-end "scale models" of high-end cars like Rolls-Royces. The British automaker recently assembled a dozen contemporary artists to render their individual creative interpretations based on 1:18 scale models of the Rolls-Royce Ghost. They'll be displayed at a showroom in the center of London before being auctioned off to raise funds for breast cancer. The resulting creations came out pretty interesting, ranging from a Rolls-based, Back to the Future-style time machine to another grown over with moss and mushrooms. One of the artists, Charming Baker, suspended his model in a resin block and drilled it through fourteen times to represent how breast cancer can affect us all. If you happen to wander by Berkeley Square in the British capital any time before the end of June, it may be worth stopping in to have a look. But if your plans won't be taking you to London this summer, you can check them out in the slideshow above. Maybe you'll see something you like a place a bid. It's all for a good cause. Related Video: ROLLS-ROYCE GHOST TRANSFORMED BY LEADING ARTISTS FOR BREAST CANCER CARE Twelve leading artists have created unique artworks, each featuring a 1:18 scale replica of the iconic Rolls-Royce Ghost, for a one-of-a-kind collection. These spectacular artworks, donated by some of the biggest names in contemporary art, will be on show from 20-25 May 2015 at Rolls-Royce Motor Cars London in Berkeley Square to raise valuable funds for Breast Cancer Care. The model motor car has been transformed to create an extraordinary collection of one-off art pieces, created by artists including: Maggi Hambling, Richard Wentworth, Gavin Turk, Mark Wallinger, JJ Adams, Sam Taylor-Johnson, Charming Baker, Natasha Law, Angela Palmer, Andrew Salgado, Stuart Semple and Yinka Shonibare. London artist Charming Baker, known for his emotionally charged work, explains the thinking behind his artwork, 'One in Eight'. "It is important to me that the work I produce for this brief is relevant to the subject matter we're dealing with. One in eight women in the UK will be diagnosed with breast cancer in their lifetime. So I have set the car in a clear block of resin, suspended in the middle of the block – floating, pristine. The block has been drilled 16 times, in a very orderly and simple grid pattern.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.