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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

BMW bringing 9 Series concept to Beijing

It appears that BMW is ready to take another step upmarket with a new concept flagship luxury sedan at the Beijing Motor Show at the end of April. The showcar is said to preview the company's rumored 9 Series, a sedan that would be positioned against top trims of the Mercedes-Benz S-Class, like the rumored S600 Maybach.
According to Automotive News Europe, the concept sedan wears styling language adapted from the curvaceous BMW Pininfarina Gran Lusso Coupe (pictured above) shown at the 2013 Villa d'Este Concours d'Elegance in May. It rides on BMW's new, modular platform - codenamed G11 - for the company's largest cars, an architecture also expected to be shared with the next 7 Series and future Rolls-Royce vehicles. It's rumored to bring the weight of the 7 closer to the 5 Series, which would be several hundred pounds lighter when comparing the base models of both current vehicles. We spotted the next-gen 7 Series testing over a year ago, and both it and the 9 Series are expected to go on sale in 2016.
Unfortunately, at the moment there is no official information about the concept. "We don't have any official news yet on anything in Beijing," Julian Arguelles, BMW USA spokesperson, tells Autoblog. However, it's heartening to think that BMW might be adapting the gorgeous shape of the Gran Lusso for production.