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Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.

Lunaz electrifying classic cars with coachbuilt, millimeter precision

One day last year, as David Lorenz waited by the side of the road for repair help with his classic car, he had an idea: Why not update all of that ancient mechanical "character" with a modern electric drivetrain? That would give an owner the beauty of the past, the mechanicals of the present, and the powertrain of the future. Jaguar does it with the E-Type Zero, and Aston Martin's in the game with the reversible EV powertrain swap for the DB6 Volante. And so Lorenz founded the British engineering firm Lunaz Design, named after his daughter Luna and headquartered at the Silverstone Technology Park. The company's first products are almost ready for order, starting with a 1953 Jaguar XK120 and a 1961 Rolls-Royce Phantom V. Lunaz conversions aren't a matter of pulling an engine and installing a battery pack; Lunaz reengineers classics. Managing Director Jon Hilton oversees a team bringing experience from carmakers such as Aston Martin, Ferrari, Jaguar, McLaren, and Rolls-Royce, with Hilton's resume including six years with Cosworth Engineering followed by eight years in Formula One. To develop the Lunaz offerings, a chosen car is stripped to the metal and weighed so that engineers understand the weight distribution at each corner, then the car is stripped to the chassis and 3D-scanned. This yields information allowing designers to create a powertrain that fits to the millimeter and stays true to the handling dynamics of the original vehicle. During the rebuild, the company says, any imperfections are remedied "using traditional coachbuilding techniques." The Jaguar and the Rolls-Royce get battery packs in two locations, one under the hood and one under the trunk floor. Lunaz says it can fit more battery for its in-house design into each car that way. The Jaguar's 80-kWh battery feeds two electric motors sending 375 horsepower and 516 pound-feet of torque to the rear wheels. The Phantom V uses a 120-kWh battery pack, but its output hasn't been released. While remaining true to the exterior and interior design of each car, Lunaz fits LED lights and modern tires, a modern suspension, better brakes with regenerative braking, power steering, an upgraded propshaft, and a fly-by-wire throttle. Safety and comfort additions include cruise control, traction control, and anti-lock brakes. Inside, the instrument cluster gets battery gauges, there's modern climate control, an infotainment screen with satellite navigation, and a Wi-Fi hotspot.

Rolls-Royce's next bespoke project is a Dawn-based two-seater roadster

After the Sweptail, a customer-commissioned one-off coupe unveiled in 2017 and priced at $13 million, Rolls-Royce is transforming the Dawn into a two-seater roadster inspired by some of the opulent cars it made during the 1920s. The BMW-owned company released a quartet of early design sketches to preview the model. It's visibly based on the Dawn, which is a topless evolution of the Wraith, but it gains a tonneau cover that Rolls-Royce refers to as an Aero Cowling. Dark trim on both ends and a model-specific shade of silver add a finishing touch to the look. Although the interior images reveal little, Rolls-Royce noted every Silver Bullet will feature an open-pore carbon fiber insert and a quilted transmission tunnel whose design is inspired by leather jackets. All told, the company promised its next limited-edition car will "meld the nostalgia of the past with the sophisticated innovation of the future." Needless to say the Silver Bullet will be made almost entirely by hand in Goodwood, England. The firm made no mention of mechanical modifications. Power will likely come from the Dawn's 6.6-liter V12, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We expect the Silver Bullet will benefit from the 593-horsepower, 620-pound-feet evolution of the V12 found in the Black Badge model, because the extra power would suit the model's touring pretensions rather well. Just 50 units of the Dawn Silver Bullet will be available worldwide. Pricing hasn't been announced yet, but keep in mind the standard model carries a base price of approximately $350,000. The company will encourage owners not to stash their roadster in a heated garage as an investment by organizing road trips they can participate in. Related Video: