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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

The cars of notorious dictators

It's good to be the king, at least until your people have had enough of you. Last week, we brought you famous presidential cars. This week, we're going to the opposite end of the political spectrum, looking at what history's mad men drove throughout their repressive and violent regimes. These dictators were absolutely powerful, and absolutely corrupt. More nightmares for their people than rulers, their iron-fisted control gave them the ability to satisfy any wild desire with nearly limitless funds. While they all splurged on luxury goods, cars were a particular passion of many dictators. Cars make a powerful statement to the public about wealth, status and control. It's how you are presented at ground level to your adoring masses or mortal enemies. A custom luxury car with plenty of armor plating reinforced the specialness and "otherness" of the ruler to friend and foe alike. Muammar Gaddafi, Libya, 1969 - 2011 Lybia's President for Life Muammar Gaddafi fancied himself not just a car enthusiast, but a car designer for the masses as well. He supposedly designed a car called the "Saroukh el-Jamahiriya" or Libyan Rocket. It had a 230-horsepower V6 and the nose and tail of a rocket. He was trying to produce a safer car. What makes it safe car? Tough to say. Not a lot was ever released it. Apparently the el-Jamahiriya did come with airbags and collapsible fenders in case of a collision. A spokesperson said "The invention of the safest car in the world is proof that the Libyan revolution is built on the happiness of man." We'll just have to take his word for it. When he wasn't designing his own cars, Gaddafi was ordering up custom rides, large and small. Besides a heavily armored BMW 7 Series and a Mercedes S-Class stretch limo, Gaddafi had this custom Fiat built at a cost of $260,000. The gold in the trim is real gold (of course) and comes with some touches that are pure Gaddafi. For instance, the Fiat badge was replaced with an outline of the continent of Africa, with Libya cut out in green. Rebels seized the Fiat and Gaddafi's other trappings of power after putting an end to Gaddafi's 42 years in control. Jean-Claude "Baby Doc" Duvalier, Haiti, 1971 - 1986 Jean-Claude "Baby Doc" Duvalier was the second-generation dictator of Hati from 1971 to 1986. He made life hell for his people for 15 long years, starting when his father died when he was just 19 years old. Imagine if Justin Beiber was given a tiny island nation to run.

Rolls-Royce gets down to testing new aluminum architecture

Rolls-Royce is preparing to step – or serenely glide – into modernity. It has a new aluminum architecture under development that's set to underpin all its future products. And now it's giving us a taste of what's to come. Goodwood first announced the new platform in February when it revealed intentions to build its first SUV. Now it's saying the architecture won't just underpin the crossover known tentatively as Project Cullinan – it'll form the basis of every model it makes from 2018 onwards. Rolls is already testing the new platform with mules like the one pictured above. The vehicle would appear to be a Phantom behind a mask, but the way that Rolls has disguised the rear end of the prototype tells us it might be wearing a more wagon-like roofline, the likes of which we'd expect to see on the crossover when it arrives. The company's also been testing its first all-wheel drive system for the same project with another type of test mule entirely. Once Project Cullinan is complete, Goodwood's first SUV will launch into a market filled with high-end products. Porsche is firmly established in the sector, and Range Rover is making ever-more expensive models. Soon Bentley, Jaguar, Aston Martin, Maserati, and Lamborghini will also join the fray, but the Rolls-Royce will likely be the most expensive and most luxurious of them all. ROLLS-ROYCE MOTOR CARS ANNOUNCES FUTURE ENGINEERING DEVELOPMENTS In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018. Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce's trademark 'magic-carpet ride' on a variety of surfaces and that it is resilient to extreme weather conditions.