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Rolls-Royce's CEO shares his 3 favorite details of the Spectre EV

Rolls-Royce's first electric car, the $420,000 Spectre, has arrived. At a press event marking the EV's launch, the brand's CEO, Torsten Muller-Otvos told Insider he's proud of what Rolls-Royce has achieved in a big-picture sense — by transplanting the essential character of a Rolls into a vehicle with a completely novel powertrain and fuel source. But when asked about his absolute favorite parts of the new model, a few smaller, more subtle details sprang to mind.  Those taillights Rolls-Royce is renowned for painstakingly making sure every detail on a vehicle is as elegant as possible. Look closely at the Spectre's taillights and you'll notice they're single, uninterrupted parts, plunged into a smooth, uninterrupted body panel. Rolls-Royce says this sophisticated look is meant to evoke "islands in a lake." Most cars' taillights are broken up by a trunk lid, or butt up against a gap in the bodywork. That makes things easier, the brand's design director, Anders Warming, said. But the Spectre isn't most cars.  Achieving that look and making sure everything was water-tight took lots of engineering, Muller-Otvos said.  "The effort we've put into those rear lights to give them that shape and also more or less stick them into the body was quite something," he said. "We finally got there, and it works." A grille? On an EV? What's a Rolls-Royce without its iconic, upright grille? It's such a recognizable design element that Rolls-Royce decided to keep it for the Spectre, even though there's no radiator or engine up front. "I also love the detail of the Pantheon grille, because that was also something not in any way debatable," Muller-Otvos said. "You might argue you don't need a grille because there is no cooling air needed, but obviously this is such a signifier of our brand that we said it's unthinkable not to have one." Muller-Otvos said the company went to great lengths to adjust the grille's design so it would deflect air around the car and aid aerodynamics. In an EV, every bit of drag you can eliminate adds driving range.  A brake pedal with a new feature Every new Rolls has doors that electronically swing shut at the push of a button. The Spectre introduces a new feature that makes things even more effortless. Now all you need to do is hop in and press the brake pedal, and the driver's door closes automatically.  Read the original article on Business Insider

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce CEO says demand for luxury cars is recovering

LONDON — The chief executive of Rolls-Royce said demand for his company's luxury cars is rebounding, helped by sales in Asia, and he is optimistic about the outlook for next year after the coronavirus pandemic hit consumer confidence and closed dealerships. Torsten Muller-Otvos said the demand meant Rolls-Royce was the first car company to resume car production in the United Kingdom on May 4. "We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," the boss of the BMW-owned Rolls-Royce Motor Cars told Reuters. "I am quite optimistic looking into 2021, particularly on the back of a very strong order bank we have already on our books." Muller-Otvos said his company has no plans to move production out of the United Kingdom because of Brexit. "We are committed to Britain. I would even call us being part of the British industrial crown jewels," he said. "For that reason, Rolls-Royce belongs to Britain."