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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Rolls-Royce Spectre EV is revealed, and it's production-bound

Rolls-Royce has formally announced plans to introduce a battery-electric coupe. Dubbed Spectre, the British super-luxe automaker's first EV will begin deliveries in late 2023, which has now become a key milestone in Rolls-Royce's roadmap to full electrification by the end of the decade. Apart from the name and layout, Rolls is being stingy with specifics, telling us only that, despite what appears to be a somewhat familiar silhouette, this is an all-new model built on the company's latest architecture, like Phantom, Ghost and Cullinan. Spectre is not merely a derivative of the Wraith, RR says. And with good reason, because Wraith was engineered around the essence of its V12. Spectre's character, we expect, will be defined by its near-silent, vibration-free electric powertrain, which makes for a very different acoustic backdrop, but that's a challenge Rolls-Royce engineers are prepared – arguably even predestined – to overcome. Even more than a century ago, both Charles Rolls and Sir Henry Royce were fascinated by electric powertrains. The automaker even shared some of Rolls' impressions of an EV he drove in April 1900 from Connecticut-based manufacturer Columbia:  "The electric car is perfectly noiseless and clean," he noted. "There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come." View 9 Photos "Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type," said Rolls-Royce CEO Torsten Muller-Otvos.  "Charles RollsÂ’ prophecy has been the subject of constant consideration during the marqueÂ’s Goodwood era," he said. "But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now." If there's any coherent theme to the message coming from Rolls-Royce, it's that the company intends to do right by its first EV. To that end,it  says it will develop Spectre "in plain sight," holding it to some of the most stringent development requirements of any vehicle that has carried the Spirit of Ecstasy.  "To do this, we have conceived the most demanding testing programme in Rolls-RoyceÂ’s history.

Check out Rolls-Royce's totally awesome AWD mule

No, this isn't just a super badass Phantom. The car you see here – codenamed Project Cullinan – is an early development mule for the new all-wheel-drive suspension system that will eventually be found in Rolls-Royce's upcoming SUV. It's made up of a shortened Phantom body, looks totally murdered out, and has a huge freaking wing on the back. We love it. Of course, Rolls-Royce properly poo-poos any similarities between this mule and the eventual production model. "The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year," the company said in a press release. The end goal of this mule is to create "a final all-wheel-drive system that delivers Rolls-Royce's hallmark 'magic-carpet' ride not only on the road, but off-road too." Screw the SUV. We'll take one as-is. PROJECT CULLINAN BEGINS DEVELOPMENT PROGRAMME AS ENGINEERING MULE APPEARS IN PUBLIC In its open letter on 18 February this year, Rolls-Royce Motor Cars gave an undertaking to inform stakeholders of the progress of Project Cullinan. Keeping this promise, Rolls-Royce Motor Cars has today published photographs depicting the first key milestone in the vehicle's development programme. The photographs are of the first engineering mule, which will be seen on public roads this week. This early engineering mule, based on a shortened Phantom Series II body, has been created purely to begin the development of an all-wheel drive suspension system that will deliver a ride that will be Effortless ... Everywhere. The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year. The mule rides on the first iteration of an all-new suspension that will assist Rolls-Royce engineers in developing a final all-wheel drive system that delivers Rolls-Royce's hallmark "magic-carpet" ride not only on the road, but off-road too. The first series of tests will focus on Project Cullinan's on-road behaviour from suspension throw to high-bodied stability, and will test the new suspension across all types of international road surface specification at test facilities, as well as on public roads. Test surfaces will include; Belgian Pave, cobblestones, corrugated concrete, noise development and measurement surfaces, resonance road, and acceleration bumps.