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Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Rolls-Royce 103EX Concept | Autoblog Minute

The Rolls-Royce 103EX is a vehicle that looks to the future, offering a vision of the luxury automaker?s next century. Rolls-Royce calls its fully autonomous, zero emissions concept vehicle a masterpiece. Rolls-Royce Autonomous Vehicles Autoblog Minute Videos Original Video

2016 Rolls-Royce Dawn debuts [w/video]

"It expresses this notion of opening up and the light coming in." Rolls-Royce officials said this of the new Dawn convertible during a private showing in Beverly Hills back in May. It was quite a coincidence, then, that the Friday I saw the Dawn in person was the first clear day in southern California after a stretch of unseasonable rain and clouds. I already told you many details about Rolls-Royce's new convertible Drophead, but now, ahead of its official debut at the Frankfurt Motor Show next week, we have the official release. And while the Dawn shares its underpinnings with the Ghost sedan and Wraith coupe, Rolls sees this new model as different enough to warrant a separate name. "It speaks of fabulous places and beautiful people." "Given its character, [the Dawn] deserved a name that was not ethereal," Rolls-Royce said. "It speaks of fabulous places and beautiful people. It's a lot sexier [than the Phantom]." And while the design seems like a convertible Wraith at a glance, nearly 80 percent of the Dawn's body panels are new. The doors carry over, but the chin is pulled forward by 2.1 inches compared to the Wraith and the grille is recessed by 1.7 inches. The beltline arches up around the back of the cabin, "how you turn a collar up on a jacket," according to one designer. The Dawn is a very pretty car, and the effect of the dark blue exterior contrasting with and orange interior stunning in person, if muted in the photos. The six-layer canvas top retracts in a silent operation, stowing neatly behind the open-pore wood deck just aft of the rear seats. In yet another breathless passage, Rolls says passengers should not be "inconvenienced by noise." With the top up, the profile of the Dawn is more three-box hot rod than the fastback look of the Wraith. A choice of 20- or 21-inch polished or painted wheels round out the exterior. Inside, Dawn is fitted with the same luxurious appointments and technology as Wraith and Ghost, with seating for four. Accessing the rear seats is easy, and there's ample legroom for tall passengers – I watched several six-foot-plus journalists nestle themselves back there without issue. That said, on planet Rolls-Royce the Dawn is not a 2+2. "In the world of Rolls-Royce, day-to-day mathematical norms don't always apply. That's why I say in the case of the new Rolls-Royce Dawn, 2+2 does not equal 4." But it holds four people. So, yeah. Rolls-Royce says the Dawn is its "most versatile canvas" yet.