2012 Rolls Royce Phantom-certified W/ Rolls Royce Provenance Warranty-flawless on 2040-cars

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Lunaz electrifying classic cars with coachbuilt, millimeter precision

One day last year, as David Lorenz waited by the side of the road for repair help with his classic car, he had an idea: Why not update all of that ancient mechanical "character" with a modern electric drivetrain? That would give an owner the beauty of the past, the mechanicals of the present, and the powertrain of the future. Jaguar does it with the E-Type Zero, and Aston Martin's in the game with the reversible EV powertrain swap for the DB6 Volante. And so Lorenz founded the British engineering firm Lunaz Design, named after his daughter Luna and headquartered at the Silverstone Technology Park. The company's first products are almost ready for order, starting with a 1953 Jaguar XK120 and a 1961 Rolls-Royce Phantom V. Lunaz conversions aren't a matter of pulling an engine and installing a battery pack; Lunaz reengineers classics. Managing Director Jon Hilton oversees a team bringing experience from carmakers such as Aston Martin, Ferrari, Jaguar, McLaren, and Rolls-Royce, with Hilton's resume including six years with Cosworth Engineering followed by eight years in Formula One. To develop the Lunaz offerings, a chosen car is stripped to the metal and weighed so that engineers understand the weight distribution at each corner, then the car is stripped to the chassis and 3D-scanned. This yields information allowing designers to create a powertrain that fits to the millimeter and stays true to the handling dynamics of the original vehicle. During the rebuild, the company says, any imperfections are remedied "using traditional coachbuilding techniques." The Jaguar and the Rolls-Royce get battery packs in two locations, one under the hood and one under the trunk floor. Lunaz says it can fit more battery for its in-house design into each car that way. The Jaguar's 80-kWh battery feeds two electric motors sending 375 horsepower and 516 pound-feet of torque to the rear wheels. The Phantom V uses a 120-kWh battery pack, but its output hasn't been released. While remaining true to the exterior and interior design of each car, Lunaz fits LED lights and modern tires, a modern suspension, better brakes with regenerative braking, power steering, an upgraded propshaft, and a fly-by-wire throttle. Safety and comfort additions include cruise control, traction control, and anti-lock brakes. Inside, the instrument cluster gets battery gauges, there's modern climate control, an infotainment screen with satellite navigation, and a Wi-Fi hotspot.

Upcoming Rolls-Royce Ghost wears evolutionary design in spy photos

The wow factor of a Rolls-Royce does not come from wild, outlandish design. Its cars and SUV are stately, mature, handsome and do not change looks with a shift of the wind like many vehicles in the auto industry. Those who know model cycles know that Rolls-Royce follows a slightly longer timeline than most, and for the current Ghost, its time is nearly up. These spy shots give us an early glimpse of what the updated model will look like. Even with a ton of camo on the car, the photos confirm what we already know about Rolls-Royce: It's a company that does not stray from what its designers deem to be a classic look. The new Phantom looks like the old Phantom, the Wraith looks like the Ghost, and the Cullinan looks like the Phantom. And thus, the new Ghost is pretty much going to look like the current Ghost, just with a few modernizations that will help the model age as well as Pierce Brosnan. What the spy shots show is evolutionary. It retains its traditional three-box sedan design, if slightly smoothed over. It retains the long hood with the blunt snout and vertical bar grille, it has a high belt line that extends the length of the car, the same coach door handles, and even the exact same wheels (though that is typical of a test car). The changes we notice are minor. The car will likely have updated front and rear lighting, the side mirrors appear to have slightly more aerodynamic designs with cameras embedded, and the small third window appears to have a slight change in shape. Following in the footsteps of the Phantom, the new Ghost will likely ride on Rolls-Royce's new Architecture of Luxury platform for an improved ride and drive. We expect the Ghost will take on the Phantom's new 6.75-liter twin-turbocharged V12 powertrain, and it's possible it could also gain four-wheel steering technology. There are rumors about Rolls-Royce producing an EV in the future, but there's no indication which vehicle it would be, or if that's real at all. Check back in the future, as we'll update details on the upcoming Ghost as we see more photos and learn more information. Related Video:

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.